9 Creative Laboratory – Toolshed
This section of the book, The Toolshed, offers DIY worksheets, covering several tools per chapter – with examples applied to various cases, frameworks and theories explained and demonstrated.
Chapter 1: People
- Guilford Fluency Frequency Self-test
- Guilford Creativity Tasks
- Online Personality Test – The Big Five (OCEAN) test
- The Big Five Personality Test (Truity)
Chapter 2: Product
- SCAMPER thinking framework
- Kilgours 5 Stages Worksheet
- The Six Thinking Hats
- Design Thinking Empathy Map
Chapter 3: Process
Chapter 4: Process: Persuasion
- Persuasive Communication Strategies
- Sensory Experiences
- Source Credibility & Attractiveness
- Tactical Communication Influence Media choices
Chapter 5: Process: Expressing
- Goldenberg’s Templates DIY worksheet
- Innovation Strategy FastCharger
- Sensory Messages
- Storytelling worksheet
