Book Title: 6 Ps of Creativity
Subtitle: How to become a creative leader and develop your creative genii
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Book Description: 6 Ps of Creativity is not just another book on creativity. It is a practical and inspiring guide that will help you unlock your inner genius and unleash the collective genius of your team. Whether you are a business owner, manager, entrepreneur, or professional, or student, this book will help you master the skills and habits that will make you and your organization more creative, innovative, and successful in the 21st century. . . . . . . . . . . . . . . . . Praise for 6 Ps of Creativity: “Dr de Villiers presents the 6 Ps of Creativity as an easy to follow and well researched roadmap to guide the reader through every stage of the creative process. I highly recommend this book to students, practitioners and academics alike.” – Dr Philip Dennett (MMgt, PhD, FHEA) Professor of Marketing & Management, Roehampton University of London, Dubai Campus
Contents
Book Information
Book Description
6 Ps of Creativity is not just another book on creativity. It is a practical and inspiring guide that will help you unlock your inner genius and unleash the collective genius of your team. Whether you are a business owner, manager, entrepreneur, or professional, or student, this book will help you master the skills and habits that will make you and your organization more creative, innovative, and successful in the 21st century. Used for MGMT838 and MKTG868.
• Develop your creative thinking skills and apply them to any challenge or opportunity
• Build and lead high-performing teams that can generate breakthrough ideas and solutions
• Cultivate a mindset of curiosity, experimentation, and learning that will keep you ahead of the curve
• Harness the power of diversity, inclusion, and empathy to foster a positive and productive work environment
• Implement proven strategies and tools to foster a culture of innovation and creativity in your organization
Licence
6 Ps of Creativity Copyright © 2025 by Rouxelle de Villiers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Subject
Management: leadership and motivation
Metadata
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6 Ps of Creativity Copyright © 2025 by Rouxelle de Villiers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
This book was published by Auckland University of Technology via the Council of Australian University Librarians Open Educational Resources Collective. The online version is available at https://oercollective.caul.edu.au/creative-leadership
Disclaimer
Note that corporate logos and branding are specifically excluded from the Creative Commons Attribution NonCommercial (CC BY-NC) 4.0 Licence of this work, and may not be reproduced under any circumstances without the express written permission of the copyright holders.
Copyright
6 Ps of Creativity by Rouxelle De Villiers is licensed under a Creative Commons Attribution NonCommercial (CC BY-NC) 4.0 Licence by Auckland University of Technology.
Recommended citation
De Villiers, R. (2025). 6 Ps of Creativity. Auckland University of Technology. https://oercollective.caul.edu.au/creative-leadership
Recommended attribution
6 Ps of Creativity by Rouxelle De Villiers is licensed under a Creative Commons Attribution NonCommercial (CC BY-NC) 4.0 Licence by Auckland University of Technology.
Cover (illustration) by Rouxelle De Villiers is licensed under a Creative Commons Attribution (CC BY) 4.0 International Licence.