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73 results

Customer Insights

CC BY-NC (Attribution NonCommercial)  38 H5P Activities    English (United Kingdom)

Author(s): Dr Aila Khan, Dr Munir Hossain, Dr Sabreena Amin

Subject(s): Business and Management, Sales and marketing management

Institution(s): Western Sydney University

Publisher: Western Open Books

Last updated: 10/06/2025

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

Principles of Strategic Management Accounting

CC BY-NC (Attribution NonCommercial)   English (United Kingdom)

Author(s): Stijn Masschelein

Subject(s): Accounting

Institution(s): University of Western Australia

Publisher: University of Western Australia

Last updated: 31/05/2025

This textbook explains the economic and sociological principles that underpin the use of strategic management accounting practices in organisations. Each chapter of the first part starts with a gentle, conversational introduction to the insights of one strand of academic literature and applies the insights to modern performance measurement and evaluation practices. The following parts apply the principles to specific accounting tools such as the budget, cost accounting, and the balanced scorecard. The textbook can be used in an advanced management accounting undergraduate unit or a post-graduate unit to give students a firm grounding to analyse measurement and evaluation practices in modern organisations. The textbook is meant to be a jumping off point for students and prepare them to analyse case studies and technical articles on strategic management accounting.

Why play works

CC BY-NC (Attribution NonCommercial)   English (United Kingdom)

Author(s): Marilyn Fleer, Kelly-Ann Allen, Anne Clerc-Georgy, Leigh Disney, Liang Li, Lara McKinley, Gloria Quinones, Prabhat Rai, Janet Scull, Anne Suryani

Subject(s): Education / Educational sciences / Pedagogy, Early childhood care and education

Institution(s): Monash University

Publisher: Monash University Library

Last updated: 20/05/2025

The focus of this textbook is on play and learning through a Conceptual PlayWorld. This evidence informed model helps teachers to plan innovative practices relevant for a range of discipline concepts. The teachers and children after reading/hearing a children’s book or nursery rhyme or fairytale jump into the story as characters from the book/story, go on adventures, meet challenges that they solve and return to the real world enriched, and excited to go back in for another adventure (potentially bringing with them things they have learned to enrich their play). The 5 characteristics of planning for a Conceptual PlayWorld are: 1) Selecting a story, 2) Designing an imaginary play space; 3) Planning an exciting entry and entry into that space; 4) Planning a problem that the characters of the story (children in role) will meet and need to solve using concepts; 5) Planning the role of the adults in the imaginary play.

This evidence-informed model forms the foundation of each chapter in the book. Students will learn:

● what is a Conceptual PlayWorld

● the research that underpins a Conceptual PlayWorld

● how to plan and implement a Conceptual PlayWorld

● how to contextualise a Conceptual PlayWorld for specific ages, contexts and discipline content

● how to assess and make learning visible in a Conceptual PlayWorld

● to be leaders and innovators by designing creative and imaginative programs using a Conceptual PlayWorld model of pedagogical practice

● the utility of Conceptual PlayWorlds for creativity, imagination, and wellbeing.

Mathematical Reasoning and Investigation

CC BY-NC (Attribution NonCommercial)  47 H5P Activities    English (Australia)

Author(s): Simon James, Chris Rawson, illustrated by Erin Cheffers, Deakin University

Subject(s): Mathematics, Philosophy of mathematics, Mathematical foundations, Mathematical logic, Popular and recreational mathematics, Educational: Mathematics and numeracy

Institution(s): Deakin University

Publisher: Deakin University

Last updated: 12/05/2025

Mathematical Reasoning and Investigation is designed to help you develop the ability to use mathematics to solve the kinds of problems that don't come with answers in the back of the book. We like to think of it as a mathematics book for people who think they're not good at mathematics. The work will be useful for anyone wanting to develop their own skills in reasoning and problem solving using mathematics, and for teachers and preservice teachers hoping to help their students to develop these same skills.

Legal Research Skills: An Australian Law Guide

CC BY-NC (Attribution NonCommercial)  19 H5P Activities    English (Australia)

Author(s): The University of Queensland Library, James Cook University Library, University of Southern Queensland Library, Charles Darwin University Library, Southern Cross University Library, Queensland University of Technology Library, Deakin University Library, University of South Australia Library, Edith Cowan University Library, University of Tasmania Library, The Australian National University Library

Subject(s): Law, Primary sources of law, Sources of law: case law, precedent, Sources of law: legislation

Publisher: The University of Queensland, James Cook University, the University of Southern Queensland, Charles Darwin University, Southern Cross University, Queensland University of Technology, Deakin University, University of South Australia, Edith Cowan University, University of Tasmania, and The Australian National University

Last updated: 08/05/2025

Updated in 2025, this edition of the guide is designed to support students undertaking Australian legal studies and contribute to the development of research skills in Australian law schools.

An exciting feature of this edition includes a brand new chapter on Legal Research using Generative Artificial Intelligence (Gen AI).

For Educators FeedbackData Dashboard

Foundations of Biomedical Science: Quantitative Literacy: Theory and Problems

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  10 H5P Activities    English (Australia)

Author(s): Julian Pakay

Subject(s): Biology, life sciences, Data science and analysis

Institution(s): La Trobe University

Publisher: La Trobe eBureau

Last updated: 16/04/2025

Modern Biomedicine is evidence-based, which means it is underpinned by quantitative data. Recent technological advances have led to Biomedicine (and Biology in general) becoming more “data driven” and hence more quantitative and predictive. Hence, now more than ever, an understanding of quantitative data is crucial for students of Biomedical disciplines.

Foundations of Biomedical Science: Quantitative Literacy Theory and Problems is designed to help students develop the fundamental mathematical and quantitative literacy required to navigate and interpret evidence-based Biomedical data. This ebook is divided into short chapters, each containing a concise summary of:

  • theory provided through a Biomedical context
  • authentic worked examples, problem sets and solutions
  • further extension and application of the theory.

These chapters build to provide students with the skills and confidence to habitually question any quantitative data they come across and to use these skills to make informed judgements regarding their veracity.

Engineering with Country

CC BY-NC (Attribution NonCommercial)   English (Australia)

Author(s): Cat Kutay, Timothy Boye, David Payne, Kate Harriden, Jayne Boase, Sai Rupa Devarapu, Peter McArdle, Susi Bertei, Curtis Roman, Tara Burton, Elyssebeth Leigh

Subject(s): Environmental science, engineering and technology, Indigenous peoples / Indigeneity

Institution(s): University of Technology Sydney, Charles Darwin University, University of South Australia, University of Canterbury

Publisher: Charles Darwin University

Last updated: 14/04/2025

Incorporating First Nations knowledges into the curriculum is a challenge for those new to the area but it is a rewarding exercise. This book is to support trainers, academics and professionals who wish to investigate ways of integrating and assessing First Nations’ knowledges through their work.

This book follows on from the work by Kutay, C., Leigh, E., Prpic, K., Ormond-Parker, L (Eds) (2022). Indigenous Engineering for an Enduring Culture. Cambridge Scholars Publishing https://www.cambridgescholars.com/product/978-1-5275-8759-5 to provide more of a focus on authentic assessment of Indigenous Knowledges in the Engineering curricula in Australia.

We include simulations, reflections, exercises and general material related to disciplines, skills and engineering approaches. This book is an ever expanding repository and we hope others working in this area will share their ideas to be credited in this book.

To request to have further material as chapters or paragraphs incorporated into this book email Dr Cat Kutay at Charles Darwin University.

Anatomical Variation: An Australian and New Zealand Context

CC BY-NC (Attribution NonCommercial)  49 H5P Activities    English (United Kingdom)

Author(s): Elle L. S. Gregory, Annabelle L. Kimmorley, Mikaela S. Reynolds

Subject(s): Anatomy, Clinical and internal medicine, Regional anatomy, Dissection, Medical imaging, For higher / tertiary / university education

Institution(s): Queensland University of Technology

Publisher: Queensland University of Technology

Last updated: 09/04/2025

The anatomy of our outwardly facing physical appearance exhibits great diversity between individuals, from different eye, skin and hair colour to the size of our feet and our height. However, it is less known whether our anatomy differs beneath the surface… is the anatomy of the internal organs the same between individuals? Most textbooks would like you to think so with simplified standard descriptions of human anatomy such as the lung lobes and fissures, aortic arch branches and bone numbers. But this eBook is different. Here we build your understanding of the scope and clinical importance of human anatomical variation to improve your clinical skills as a health professional or biomedical scientist.

Anatomical variation is described as the differences in macroscopic morphology (shape and size), topography (location), developmental timing or frequency (number) of an anatomical structure between individuals. It presents during embryological or subadult development and results in no substantive observable interruption to physiological function. Every organ displays an array of anatomical phenotypes, and for these reasons the anatomy of each person is considered a variant. Understanding anatomical variation is essential for all health professionals to avoid patient misdiagnosis such as confusing a natural variant with a pathology, minimise surgical or procedural errors that may occur if variations are unexpected, and ultimately improve patient outcomes by applying culturally safe practices.

This textbook is designed to actively engage your exploration and critical analysis of human anatomical variation in an Australian and New Zealand context. Research in anatomical variation has demonstrated significant differences in phenotypic expression of variants between and within geographic, ancestral and socioeconomic populations, as well as displaying significant variance between males and females. It is therefore critical as a health professional to understand anatomical variation in the context of the population you intend to practice in. This textbook compiles this critical information into an easy to read summary of the range and frequency of anatomical phenotypes in Australian and New Zealand patients by drawing from contemporary anatomical science research. Anatomical variation of Aboriginal, Torres Strait Islander and Māori peoples has also been highlighted where research is available.

The textbook is organised to complement your health science studies by developing your depth of understanding to address three critical themes in anatomical variation:

  • Theme 1: Categorise and describe a range of anatomical variation within the human body.
  • Theme 2: Theorise the implications of anatomical variation on patient outcomes and in professional contexts.
  • Theme 3: Investigate the process of anatomical variation formation and its potential causes.

Each chapter employs a multimodal and active learning approach using text and video summaries of key information, checkpoint quizzes, interactive images, clinical and professional discussion activities, and recommended readings. In this way, the activities in this textbook can be easily embedded into existing health science curricula to strengthen anatomical variation understanding in all health professional courses.

A Teachers Guide to Outdoor Education Curriculum: Victorian Edition

CC BY-NC (Attribution NonCommercial)   English (United Kingdom)

Author(s): Josh Ambrosy, Sandy Allen-Craig

Subject(s): Outdoor schools / education

Institution(s): Australian Catholic University, Federation University Australia

Publisher: Federation University Australia

Last updated: 06/04/2025

Outdoor education is a unique and well-established field of study with significant local and international literature to support it. Over the last 40 years, outdoor education in various articulations, has become a staple of Victorian schooling. Despite the long-standing tradition in Victoria, of offering outdoor education programs and subjects that aligns to the curriculum, there is currently a lack of specific guidance material to help teachers. It serves as a handbook for pre-service teachers and those working in schools alike, to develop contemporary units of work and assessment tasks as part of their schools outdoor education curriculum.

Designing Learning Experiences for Inclusivity and Diversity: Advice for Learning Designers

CC BY-NC (Attribution NonCommercial)  3 H5P Activities    English

Author(s): Keith Heggart, Mais Fatayer, Camille Dickson-Deane, Puvaneswari P Arumugam, Katrina Thorpe, Shaun Bell, Susan Page, John Vulic, Nhung Nguyen, Katie Duncan, Rhiannon Hall, Bruna Contro Pretero

Editor(s): Keith Heggart, Mais Fatayer

Subject(s): Educational strategies and policy: inclusion, Higher education, tertiary education, Teaching of students with different educational needs

Institution(s): Australian National University, University of Technology Sydney, Western Sydney University, Deakin University, Auckland University of Technology

Publisher: UTS ePress

Last updated: 06/04/2025

The development and implementation of inclusive and diverse learning experiences is a vital consideration for educators in higher education. Increasingly, learning designers play a significant role in this process. This textbook offers postgraduate students a comprehensive guide to designing learning experiences that are accessible, equitable, and inclusive. It provides advice, principles, and practical strategies to help learning designers create a learning environment that recognizes and celebrates diversity while promoting equitable learning outcomes. Through detailed accounts of theory and practice, it will cover the following topics: diversity and inclusion, role of learning designers, accessibility, equity, cultural responsiveness, open pedagogy, Indigenous-led learning design and designing with students.