6 Ps of Creativity is not just another book on creativity. It is a practical and inspiring guide that will help you unlock your inner genius and unleash the collective genius of your team. Whether you are a business owner, manager, entrepreneur, or professional, or student, this book will help you master the skills and habits that will make you and your organization more creative, innovative, and successful in the 21st century. Used for MGMT838 and MKTG868.
• Develop your creative thinking skills and apply them to any challenge or opportunity
• Build and lead high-performing teams that can generate breakthrough ideas and solutions
• Cultivate a mindset of curiosity, experimentation, and learning that will keep you ahead of the curve
• Harness the power of diversity, inclusion, and empathy to foster a positive and productive work environment
• Implement proven strategies and tools to foster a culture of innovation and creativity in your organization