Book Title: Decoding Data: a Complete Guide to Business Intelligence
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Book Description: This essential resource is designed for both students and professionals who want to gain a comprehensive understanding of Business Intelligence (BI) strategies. It equips learners with the knowledge and skills needed to fully leverage BI in today's business environment. A standout feature of this resource is its emphasis on Australian case studies and business scenarios, offering localised insights and practical applications that are highly relevant to professionals and students. By including contextualised examples, the book helps learners connect BI concepts to real-world business challenges in the Australian context.
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Book Description
Decoding Data: A Complete Guide to Business Intelligence is an essential resource that covers a wide range of BI topics, including the data-to-knowledge continuum, decision support systems, BI architecture, business analytics, reporting, and emerging technologies. This book combines theoretical concepts with practical skills, enabling readers to create reports, visualisations, and dashboards for a comprehensive understanding of BI.
A standout feature of this resource is its focus on Australian case studies and business scenarios, providing localised insights and real-world applications relevant to both professionals and students. By incorporating contextualised examples, the book ensures that learners can relate BI concepts to real-world business challenges in Australia.
With hands-on exercises, collaborative activities, and real-world case studies, this book goes beyond traditional learning methods. It offers interactive tools that engage and challenge readers. The content is organised as a roadmap, guiding readers through the complexities of BI implementation, from foundational concepts to advanced data analytics. This journey equips users with both theoretical knowledge and practical skills applicable across diverse business scenarios. The book’s emphasis on key concepts and theories enhances users’ analytical skills and decision-making capabilities.
More than just a textbook, Decoding Data: A Complete Guide to Business Intelligence is a pathway to enhancing analytical skills, refining decision-making abilities, and cultivating a deep appreciation for BI’s pivotal role in driving organisational success. This resource promises not only knowledge acquisition but also tangible skills development. Embark on a transformative journey where theory meets practice, and education evolves into actionable insights.
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Decoding Data: a Complete Guide to Business Intelligence Copyright © 2025 by The authors is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Subject
Business strategy
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Decoding Data: a Complete Guide to Business Intelligence Copyright © 2025 by The authors is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
This book was published by UTS ePress via the Council of Australasian University Librarians Open Educational Resources Collective. The online version is available at https://oercollective.caul.edu.au/decoding-data
Disclaimer
Note that corporate logos and branding are specifically excluded from the Creative Commons Attribution Noncommercial Licence of this work, and may not be reproduced under any circumstances without the express written permission of the copyright holders.
The views and opinions expressed in this book are those of the authors and do not necessarily reflect the official policy or position of any agency or organisation. The information provided in this book is for general educational purposes only and is not intended to be a substitute for professional advice. While every effort has been made to ensure the accuracy and completeness of the information contained herein, the authors and publishers assume no responsibility for errors, omissions, or contrary interpretation of the subject matter. The reader is advised to consult with appropriate professionals before making any decisions based on the content of this book. The authors and publishers shall not be liable for any loss or damage caused or alleged to be caused directly or indirectly by the information or ideas contained in this book.
Copyright
Decoding Data: A Complete Guide to Business Intelligence by Amara Atif, M.A. Qureshi, Yang Yang is licensed under a Creative Commons Attribution Noncommercial 4.0 Licence by the authors.
Recommended citation: Atif, A., Qureshi, M.A., & Yang, Y. (2025). Decoding Data: A Complete Guide to Business Intelligence. UTS ePress. https://oercollective.caul.edu.au/decoding-data
Recommended attribution: Decoding Data: A Complete Guide to Business Intelligence by Amara Atif, MA Qureshi & Yang Yang is licensed under a Creative Commons Attribution Noncommercial 4.0 Licence by UTS ePress.
The book cover was created by UTS ePress using Canva and is licensed under a Creative Commons Attribution 4.0 International Licence. The cover photo of a light bulb is by Marek Piwnicki on Unsplash and licenced for reuse under the Unsplash licence.