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Chapter 3: Using the 5Cs to Analyse the Macroenvironment

Learning Objectives

  • Describe the environment that affects a company’s ability to serve its customers
  • Explain the 5Cs framework
  • Apply the use of Context (and the PESTE framework)
  • Apply the use of Company (and the SWOT framework)
  • Apply the use of Competition (and the Five-Forces framework)
  • Apply the use of Collaborators
  • Explain how Customer analysis is achieved through the STP framework

 

License

Introduction to Fundamentals of Successful Marketing Copyright © by Roy Larke. All Rights Reserved.