Chapter 3: Using the 5Cs to Analyse the Macroenvironment
Learning Objectives
- Describe the environment that affects a company’s ability to serve its customers
- Explain the 5Cs framework
- Apply the use of Context (and the PESTE framework)
- Apply the use of Company (and the SWOT framework)
- Apply the use of Competition (and the Five-Forces framework)
- Apply the use of Collaborators
- Explain how Customer analysis is achieved through the STP framework
