This text is an adapted remixed version of Lumen Learning’s Principles of Marketing. It was first adopted at Nova Scotia Community College (NSCC) in 2020 and subsequently enhanced and improved in 2021 with support from the NSCC School of Business and Creative Industries faculty. This adaptation was supported by the Open Educational Resources group
Faculty team members for the 2024 revision project included Roy Larke, Huw O’Connor, Mark Kilgour, Korey Rubenstein and Lee Harrison.
Lumen Learning’s mission is to make great learning opportunities available to all students, regardless of socioeconomic background.
The Lumen online course Principles of Marketing was developed by Lumen Learning. Primary sources for the course include Introducing Marketing by John Burnett, Boundless Marketing, and videos provided by the BBC.
Acknowledgements Copyright © 2024 by Your university (or the author/s) is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
