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About the Author

Roy Larke and huwo

This Open Source Textbook was prepared by the marketing staff at University of Waikato. If you have questions about the content, please contact the individual authors:

Roy Larke: rlarke@waikato.ac.nz
Huw O’Connor: huwo@waikato.ac.nz

Licence

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Fundamentals of Successful Marketing Copyright © 2024 by Your university (or the author/s) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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