About the Author
Roy Larke
This Open Source Textbook was prepared by the marketing staff at University of Waikato. If you have questions about the content, please contact the individual authors:
Roy Larke: rlarke@waikato.ac.nz
Licence
Fundamentals of Successful Marketing Copyright © 2024 by Your university (or the author/s) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.