About the Author
Roy Larke
This Open Source Textbook was prepared by the marketing staff at University of Waikato. If you have questions about the content, please contact the individual authors:
Roy Larke: rlarke@waikato.ac.nz
License
Introduction to Fundamentals of Successful Marketing Copyright © by Roy Larke is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.