Versioning History

This page provides a record of changes made to this textbook. Each set of edits is acknowledged with a 0.01 increase in the version number. The exported files for this toolkit reflect the most recent version.

If you find an error, please contact rlarke@waikato.ac.nz

Version Date Change Details
1.01 January 2024 All chapters renewed All chapters were reordered and relabelled and Chapter 3 was written.
1.02 March 2024 Book structure Book restructured to meet needs to WMS MRKTG101-24A
1.03 June 2024 Book content review Contents revised to remove B2B sections, Marketing Strategy chapter, Marketing Plan Chapter (as not needed for 101). Print version revised for use in Perusall.

 

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Fundamentals of Successful Marketing Copyright © 2024 by Your university (or the author/s) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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