"

Reading: Hubspot on Customer Market Analysis

The Importance of Customer Market Analysis

Hubspot is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006 (Wikipedia). Hubspot produces a wide range of educational materials, mostly related to digital marketing topics such as SEO, CRM, social media marketing and content marketing.

As the use of research techniques to understand customer behaviour are so important, Hubspot has its own YouTube video summary:

 

Licence

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

Fundamentals of Successful Marketing Copyright © 2024 by Your university (or the author/s) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Share This Book