Credits & References

The following references and links are for the original version of this text. New links are included within the text.

CHAPTER 1: WHAT IS MARKETING?

1.1 Why It Matters: What Is Marketing?

• Ad Council. (1971). People start pollution [Photograph]. Wikipedia. https://en.wikipedia.org/wiki/File:People_Start_Pollution_- _1971_Ad.jpg#/media/File:People_Start_Pollution_-_1971_Ad.jpg.
• Amazon. (n.d.). Amazon unicorn recommendations [Screenshot]. https://www.amazon.ca/s?k=unicorns&i=stripbooks&ref=nb_sb_noss_1
• Best Commercial EVER!. Authored by: loveallaroundyou. Located at: https://youtu.be/OAlyHUWjNjE.
• Commercial – Reagan 1984 Election Ad (Bear in the woods). Authored by: jpspin2122. Located at: https://youtu.be/KQNBNiXGMiA.
• IKEA Big Sleepover. Provided by: IKEA UK. Located at: https://youtu.be/YMJD53fxihU.

1.2 Marketing Defined

• What Is Marketing? Two Answers to This One Question. Authored by: firepolemarketing Located at: https://youtu.be/QePU68FhwiY.
• Reading: Marketing Defined
• Burnett, J. (2011). Introducing marketing. Introducing marketing (pp.8-29). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Yeung, P.A. (2014, September 29). 20140929 Hong Kong umbrella revolution [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/studiokanu/15433515476/

1.3 Marketing in Action

• Amazon. (n.d.). Amazon page for Mini Farming [Screenshot]. https://www.amazon.ca/Mini-Farming-Self-Sufficiency-Brett Markham/dp/1602399840/ref=sr_1_1?dchild=1&keywords=mini+farming&qid=1600276414&s=books&sr=1-1
• Business Dictionary. (n.d.). Branding. http://www.businessdictionary.com/definition/branding.html
• ChrismetcalfTV. (2007, May 18). Miller hall, room 208 (panoramic) [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/laffy4k/524581047/
• The Free Dictionary. (n.d.). Advertising. https://www.thefreedictionary.com/advertising
• Mozart, M. (2015, January 21). Urban Outfitters [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/jeepersmedia/16158377327/

1.4 The Marketing Concept

• Burnett, J. (2011). Introducing marketing. Introducing marketing (pp. 8-29). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Wikimedia. (2013). Ford assembly line [Photograph]. https://commons.wikimedia.org/wiki/File:Ford_assembly_line_-_1913.jpg.

1.5 Marketing and Customer Relationships

• Cambridge Dictionary. (n.d.). Customer lifetime value. https://dictionary.cambridge.org/us/dictionary/english/customer-lifetime-value
• GoPro YouTube Case Study. Provided by: YouTube Advertisers. Located at: https://youtu.be/oCUjAmW5yCA.
• Torbakhopper. (n.d). Lady on a Staircase [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/gazeronly/10147130996/
• Yelp. (n.d.). Yelp review [Screenshot]. https://www.yelp.com/biz/por-que-no-taqueria-portland

1.6 How Organisations Use Marketing

• Burnett, J. (2011). Introducing marketing. Introducing marketing (pp. 8-29). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Barnes, E. (2014, May 10). Global race for the cure [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/perspective/13987275038/
• Crook, H. (2008, June 7). Flugtag (22) [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/lalalen/2565923132/
• Health G. (2014, April 14). Chimpanzee natural energy bar [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/healthgauge/13898724851/
• Morgan, P. (2005, February 27). IKEA, Bejing [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/pmorgan/5517848/

1.7 Value of Marketing

• Treating Malaria in Cambodia. Authored by: Population Services International. Located at: https://youtu.be/H1oufbunm7g.
• Reading: The Value of Marketing
• Omar 18. (n.d.). Nike red laces [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Nike_(RED)_Laces.jpg
• Raath, A. (2009, September 25). Lucky strike ad (LIFE 1936-12-21) [Photograph]. CC BY-SA 2.0 Flickr https://www.flickr.com/photos/fugue/3952296569/

1.8 Putting It Together: What Is Marketing?

• Ad Council. (1971). People start pollution [Photograph]. Wikipedia. https://en.wikipedia.org/wiki/File:People_Start_Pollution_- _1971_Ad.jpg#/media/File:People_Start_Pollution_-_1971_Ad.jpg.
• Amazon. (n.d.). Amazon unicorn recommendations [Screenshot]. https://www.amazon.ca/s?k=unicorns&i=stripbooks&ref=nb_sb_noss_1
• Best Commercial EVER!. Authored by: loveallaroundyou. Located at: https://youtu.be/OAlyHUWjNjE.
• Commercial – Reagan 1984 Election Ad (Bear in the woods). Authored by: jpspin2122. Located at: https://youtu.be/KQNBNiXGMiA.
• IKEA Big Sleepover. Provided by: IKEA UK. Located at: https://youtu.be/YMJD53fxihU.

CHAPTER 2: MARKETING FUNCTION

2.1 Why It Matters: Marketing Function

• Penn State Beaver. (2013, May 3). graduation-3010 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/pennstatebeaver/8705574019/

2.2 The Importance of Customers

Reading: Why Customers Matter

• All About New Coke. Provided by: EnterpriseMediaVideo. Located at: https://youtu.be/BmQs8g9ytRA.
• Burnett, J. (2011). Introducing marketing. Introducing marketing (pp. 8-29). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Kotler, P., Brown, L., Adam, S., Burton, S., & Armstrong, G. (2008). Marketing. Pearson Education Australia
• New South Wales through NSW Department of Industry. (n.d.). Focus on customers: The marketing orientation. http://toolkit.smallbiz.nsw.gov.au/part/1/1/1.
• Rivera, C. (2010, April 20). OOL [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/sevenfloorsdown/4543508614/

2.3 Segmentation and Targeting Introduction

Reading: Defining Your Target Market

• Boundless. (n.d.). Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
• Fogfish. (2010, March 3). Customer profile dimensions [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/fogfish/4404316225
• Melodiustenor. (2007, April 6). Car wash [Photograph]. CCO Pixabay. https://pixabay.com/en/red-hand-water-washing-cleaning-255110/
• Walter. (n.d.). Ford Thunderbird [Photograph]. CC BY 2.0 Flickr https://www.flickr.com/photos/walterpro/14027351615/

2.4 Communicating the Value Proposition

Reading: Value for the Customer

• Woods, T. (n.d.). Seattle skyline [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/terrellcwoods/6174240463/
• Reading: Communicating the Value Proposition
• Flazingo Photos. (2014, April 26). Apples–stand out [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/124247024@N07/14086869112/
• Twin, A. (2020, July 5). Value proposition. Investopedia. https://www.investopedia.com/terms/v/valueproposition.asp

2.5 Evaluating Value Proposition Examples

Reading: Value Proposition Examples

• Pinterest. (n.d.). Pinterest website [Screenshot]. https://www.pinterest.com/
• Skype. (n.d.). Skype website [Screenshot]. http://skype.com/
• Salesforce. (n.d.). Salesforce.com website [Screenshot]. https://salesforce.com/
• Uber. (n.d.). Uber website [Screenshot]. http://uber.com/

2.6 Marketing Mix

Reading: Defining the Marketing Mix

• Boundless. (n.d.). Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Introducing marketing. Introducing Marketing (pp.8-29). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Lauterborn, B. (1990). New marketing litany: Four Ps passé: C-words take over. Advertising age, 61(41), 26.
• McCarthy, J.E. (1964). Basic marketing: A managerial approach. Homewood, IL: Irwin.
• Value Creation Through the Marketing Mix. Provided by: McGraw-Hill Higher Education. Located at: https://youtu.be/dNDSYW5Zu4E.
• Wikimedia. (n.d.). 4 Ps and 4 Cs [Table]. CC BY SA 3.0 https://en.m.wikipedia.org/wiki/Marketing_mix#Lauterborn.27s_four_Cs

Reading: Components of the Marketing Mix

• Facebook. (n.d.). Facebook logo [Screenshot]. https://www.facebook.com/
• Get Ready to Love the New Starbucks Rewards. Provided by: Starbucks. Located at: https://youtu.be/-FalnLT5irs.
• Simple Banking. (n.d.). Simple banking [Screenshot]. https://www.simple.com/banking
• Sonic. (n.d.). Sonic burger ad [Screenshot]. https://www.sonicdrivein.com/

Reading: Introduction to the Product Life Cycle

• Mullor-Sebastian, A. (1983). The product life cycle theory: Empirical evidence. Journal of International Business Studies, 14.3(1983), 95-105.

2.7 Using the Marketing Mix

Reading: Finding the Right Marketing Mix

• Burnett, J. (2011). Introducing marketing. Introducing Marketing (pp.8-29). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Sea Turtle. (2009, May 9). Vast array of hair care products [Photograph]. CC BY-NC-ND 2.0 Frickr. https://www.flickr.com/photos/sea-turtle/3541657734/

Case Study: Chobani

• Brad P. (2010, February 11). Chobani Unboxing 05. CC BY 2.0 Frickr. https://www.flickr.com/photos/bpende/4349120979/
• CBS Minnesota. (2012, April 26). Behind the hype: Costs and benefits of Greek yogurt. https://minnesota.cbslocal.com/2012/04/26/behind-the-hype-costs-and-benefits-of-greek-yogurt/
• Chobani founder turns centuries old Greek yogurt into billion dollar craze. Authored by: Dan Moseley. Located at: https://youtu.be/7TY6JxR15og.
• Chobani yogurt: Healthy products nourishing growth. (2010). U.S. Business Executive. http://usbusinessexecutive.com/food-drink/case-studies/chobani-yogurt-healthy-products-nourishing-growth
• Durisin, M. (2013, May 3). Chobani CEO: Our success has nothing to do with yogurt. Business Insider. https://www.businessinsider.com/the-success-story-of-chobani-yogurt-2013-5#ixzz3l6bHLWtN
• Shepherd’s Gift. Provided by: Chobani. Located at: https://youtu.be/jjurtKY13bc.
• U.S. Small Business Administration. (n.d.). Chobani selected as SBA’s 2012 National Entrepreneurial Success of the Year. https://www.sba.gov/offices/district/ny/syracuse/success-stories/chobani-selected-sbas-2012-national-entrepreneurial-success-year

2.8 The Role of the Marketing Plan

• Boundless. (n.d.). Definition of marketing plan. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Introducing marketing. Introducing Marketing (pp.8-29) CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• NIAID. (2011, April 12). Study of human immune response to HIV [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/niaid/5613410129/

2.9 Putting It Together: Marketing Function

• The Daily English Show. (n.d.). #112 responsible [Cartoon]. CC BY 4.0 http://www.thedailyenglishshow.com/friday-joke/112-responsible/
• Etten, R.V. (2011, July 12). Marketing mix graphic [Photograph]. CC BY 2.0 Frickr. https://www.flickr.com/photos/ryanvanetten/5928662611/
• Discussion: Analyzing Marketing Efforts
• Chase, L. (n.d.). Discussion: Analyzing marketing efforts. CC BY 4.0 Dryden, New York: Tompkins Cortland Community College.

CHAPTER 3: USING THE 5CS TO ANALYSE THE MACROENVIRONMENT

All citations and references included in the text.

CHAPTER 4: CONSUMER BEHAVIOUR

4.1 Why It Matters: Consumer Behaviour

• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Photosavvy. (2008, April 9). He has got the hair [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/photosavvy/2401643021/
• Wilcox, B.L, Kunkel, D., Cantor, J., Dowrick, P., Linn, S., & Palmer, E. (2004, February 20). Report of the APA task force on advertising and children. American Psychological Association. https://www.apa.org/pi/families/resources/advertising-children.pdf

4.2 Reading: The “Black Box” of Consumer Behaviour

• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Clker-Free-Vector-Images. (2014, August 1). Black box [Graphic]. CCO Pixabay. https://pixabay.com/en/black-box-container-cardboard-box-310220/
• Wikipedia. (n.d.). Consumer behavior. CC BY SA 3.0 https://en.wikipedia.org/wiki/Consumer_behavior#Black_box_model
• Wikipedia. (n.d.). Homo economicus. CC BY SA 3.0 https://en.wikipedia.org/wiki/Homo_economicus

Reading: Buying-Process Stages

• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Walker, A. (2008, January 19). Adam with the Eureka Optima 431a [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/walkercleaveland/2204542748/

4.3 Low-Involvement vs. High-Involvement Decisions

• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• ColorblindPICASO. (2008, July 6). Is it a bad thing that the dogs might have more variety in their diet than I do? [Photograph]. CC BY NC 2.0 Flickr. https://www.flickr.com/photos/colorblindpicaso/2676714959/
• Crosby, D. (2012, January 2), 2/365+1 cuttles [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/wikidave/6620457275/

4.4 Factor Influencing Consumer Decisions

Reading: Influences on Consumer Decisions

• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf

Reading: Situational Factors

• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Liew, C.F. (2010, April 29). Galaxy S (I9000) [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/liewcf/4764970338/

Reading: Personal Factors

• Abakedcreation. (2013, September 13). Martha Stewart’s cakes [Image]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/abakedcreation/10122941096/
• Beall, J. (2013, February 9). Diamond ring [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/denverjeffrey/8476801743/
• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Dziedzic, M. A. (n.d.). Too much Lego [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/129866963@N06/24149788356/
• Holland, S. (2016). Marketing to women quick facts. She-Conomy. http://she-conomy.com/report/marketing-to-women-quick-facts
• Maclean’s. (2020, January 8). Who are the baby boomers, Gen X, millennials and Gen z? https://www.macleans.ca/society/who-are-baby-boomers-gen-x-millennials-and-gen-z/
• Statistics Canada. (2018). Data tables, 2016 census. https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/dt-td/Lp-eng.cfm?LANG=E&APATH=3&DETAIL=0&DIM=0&FL=A&FREE=0&GC=0&GID=0&GK=0&GRP=1&PID=0&PRID=10&PTYPE=109445&S=0&SHOWALL=0&SUB=0&Temporal=2016&THEME=115&VID=0&VNAMEE=&VNAMEF=

Reading: Psychological Factors

• Be All That You Can Be In The Army commercial 1982. Authored by: Kevin Noonan. Located at: https://youtu.be/VlPEg9LCKgo.
• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Huang, M. (2009, May 3). Couch potatoes [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/mitch98000/3498386012/
• Langer, R. (2014, May 1). Wine tasting [Photograph]. CCO Pixabay.  https
• Video: Consumer Attitudes and Heinz Baked Beans
• Heinz and Packaging. Provided by: BBC. Located at: https://youtu.be/pp-6vJdYL80. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

Reading: Social Factors

• Bell, L., (2015, October 12). Why Procter & Gamble, McDonad’s & Ford are catering to the black consumer. Fox Business. https://www.foxbusiness.com/features/why-procter-gamble-mcdonalds-ford-are-catering-to-the-black-consumer
• Burnett, J. (2011). Understanding buyer behavior. Introducing marketing (pp.80-98). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Cheryl. (2010, May 10). A belated bouquet for you! [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/eraphernalia_vintage/4596842255/
• Demise of the Mall and Reinvention. Provided by: BBC. Located at: https://youtu.be/F_pHmmVov34. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• El-Assal, K., Thevenot, S., Moetaz, M., & Miekus, A. (2020, March 12). Canada to welcome up to 390,000 immigrants in 2022. CIC News. https://www.cicnews.com/2020/03/canada-to-welcome-up-to-390000-immigrants-in-2022-0313872.html#gs.foijfe
• Jui, P. (2011, May 16). Walmart’s downfall in Germany: A case study. Journal of International Management. https://journalofinternationalmanagement.wordpress.com/2011/05/16/walmarts-downfall-in-germany-a-case-study/
• Lumley, S. (2013, November 2). Jeff Phillips sk8 party [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/scottlumley/10692510614/
• Proudfoot, R. (2009, September 20). Alma de Mexico dancers at Latino Fest today in Lorain [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/ronnie44052/3938931572/
• Riley, Tim. (2006, December 29). Shopping family [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/timriley/403254675/
• University of Waterloo. (n.d.). Reflecting Canadian values. https://uwaterloo.ca/canadian-index-wellbeing/about-canadian-index-wellbeing/reflecting-canadian-values
• Abercrombie, Nicholas and John Urry. 1983. Capital, Labour and the Middle Classes. London: George Allen & Unwin.
• Beeghley, Leonard. 2008. The Structure of Social Stratification in the United States. Upper Saddle River. NJ: Prentice Hall.
• Corak, Miles et al. 2010. “Economic Mobility, Family Background, and the Well Being of Children in the United States and Canada.” Institute for the Study of Labor, Discussion Paper No. 4814. Bonn, Germany. Retrieved April 8, 2014, from http://ftp.iza.org/dp4814.pdf
• DeVine, Christine. 2005. Class in Turn-of-the-Century Novels of Gissing, James, Hardy and Wells. London: Ashgate Publishing Co.
• Gilbert, Dennis. 2010. The American Class Structure in an Age of Growing Inequality. Newbury Park, CA: Pine Forge Press.
• HRSDC. 2010. Average Annual Percentage Wage Adjustments. Human Resources and Skills Development Canada. Retrieved. March 26, 2014 from  http://www.hrsdc.gc.ca/eng/labour/labour_relations/info_analysis/wages/adjustments/2010/09/quarterly.shtml
• Johnstone, Alex  and Tom Cooper. 2013. “It Pays to Pay a Living Wage” CCPA Monitor. May 1. Ottawa. Retrieved April 8, 2014, from https://www.policyalternatives.ca/publications/monitor/it-pays-pay-living-wage
• McArthur, Greg. 2013. “Assessing the financial affairs of ‘average guy’ Mayor Rob Ford.”  Toronto Globe and Mail. November 23. Retrieved April 4, 2014, from http://www.theglobeandmail.com/news/toronto/assessing-the-financial-affairs-of-average-guy-mayor-rob-ford/article15574327/
• McDonald, David. 2014. “Outrageous Fortune: Documenting Canada’s Wealth Gap.”  Canadian Centre for Policy Alternatives. Ottawa. Retrieved, April 8, 2014, from https://www.policyalternatives.ca/sites/default/files/uploads/publications/National%20Office/2014/04/Outrageous_Fortune.pdf
• McFarland, Janet. 2011. “Back in the green: CEO pay jumps 13 per cent.” Toronto Globe and Mail.  Retrieved. March 26, 2014 from  http://www.theglobeandmail.com/report-on-business/careers/management/back-in-the-green-ceo-pay-jumps-13-per-cent/article582023/
• Osberg, Lars 2008 “A Quarter Century of Economic Inequality in Canada: 1981-2006.” Toronto: Canadian Centre for Policy Alternatives. Retrieved April 8, 2014, from http://www.policyalternatives.ca/sites/default/files/uploads/publications/National_Office_Pubs/2008/Quarter_Century_of_Inequality.pdf
• Retail Council of Canada. 2014. “Minimum Wage by Province.” RCC: The Voice of Retail. Retrieved April 8, 2014, from http://www.retailcouncil.org/quickfacts/minimum-wage
• Statistics Canada 2013 “The Daily — High-income trends among Canadian taxfilers, 1982 to 2010.” Ottawa: Statistics Canada. Retrieved April 8, 2014, from http://www.statcan.gc.ca/daily-quotidien/130128/dq130128a-eng.htm

4.5 Putting It Together: Consumer Behaviour

• Atty, D.C. (2009, September 24). Cute ugly dog [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/figgenhoffer/3950586259/
• Czuratis, Stephan. (2006, June 20). Tchiorny terrier [Photograph]. CC BY-SA 2.5 Wikimedia. https://commons.wikimedia.org/wiki/File:Tchiorny_Terrier.jpg
• Prskavka. (2005, August 13). Cream tabby exotic cat [Photograph]. CC BY SA 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Cream_tabby_exotic_cat.jpg

CHAPTER 5: SEGMENTATION AND TARGETING

5.2 Why it Matters: Segmentation and Targeting

Reading: The Purpose of Market Segmentation and Targeting

• Boundless. (n.d.). The importance of market segmentation. Boundless marketing [Course]. CC BY-SA 4.0 Lumen Learning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Understanding and approaching the market. Introducing marketing (PP. 34-38) CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb-7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Pisano, S. (2014, August 26). 2014 US open (tennis) – tournament – Dustin Brown. CC BY 2.0 Flickr. https://www.flickr.com/photos/stevenpisano/15140591721/

5.3 Common Segmentation Approaches

Reading: Segmentation Criteria and Approaches

• Boundless. (n.d.). Criteria for segmentation. Boundless marketing [Course]. CC BY SA 4.0 Lumen Learning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Understanding and approaching the market. Introducing marketing (PP. 34-38) CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb-7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Cheikh, M. B. (n.d.). What’s today’s choice [Photograph]. CCO Unsplash. https://unsplash.com/photos/3B3CRKnJBMo
• Climate-Data.org. (n.d.). Fort McMurray average temperature. https://en.climate-data.org/north-america/canada/alberta/fort-mcmurray-4623/
• Darden, W. R., French, W.A., & Howell, R.D. (1979). Mapping market mobility: Psychographic profiles and media exposure. Journal of Business Research, 7 (8), 51-74.
• Dove Men+Care Asks: Is your hair ready for anything?. Provided by: DoveMenCare Philippines. Located at: https://youtu.be/MnbXAGk0QpQ.
• Fansworth, M. (1989). Psychographies for the 1990’s. American Demographics, (July 1989), 25, 28-30.
• Frank, R.J., Massey, W., & Wind, Y. (1972). Market segmentation. Englewood Cliffs, NJ: Prentice-Hall.
• Nilsson, S. (2013, October 12). Windsurfing at Gislovshammar [Photograph]. CC BY-SA 2.0 Flickr https://www.flickr.com/photos/infomastern/10271441954/
• Plummer, J.T. (1974). The concept and application of lifestyle segmentation. Journal of Marketing, (January 1974), 33.
• Reibstein, D.J., Lovelock, C.H., & Dobson, de P.R. (1980). The direction of causality between perceptions, affect, and behavior: An application to travel behavior. Journal of Consumer Research, 6(March 1980), 370-376.
• Statistics Canada. (n.d.). Census profile, 2016 census: Vancouver, British Columbia [census metropolitan area]. https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/details/page.cfm?Lang=E&Geo1=CMACA&Code1=933&Geo2=PR&Code2=59&Data=Count&SearchText=vancouver&SearchType=Begins&SearchPR=01&B1=All&TABID=1
• Thinkpanama. (2008, February 6). Business travel Panama [Photograph]. CC BY NC 2.0 Flickr https://www.flickr.com/photos/23065375@N05/2247355466/
• Veksler, D. (2014, May 18). Sophie shopping [Photograph]. CC BY-SA 2.0 Flickr https://www.flickr.com/photos/heroiclife/15316262230/
• Wells, W. D. (1975). Psychographies: A critical review. Journal of Marketing Research, (May 1975), 196-213.

5.4 Segmentation Decisions

Reading: Choosing a Segmentation Approach and Target Segments

• Boundless. (n.d.). Criteria for segmentation. Boundless marketing [Course]. CC BY SA 4.0 Lumen Learning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Understanding and approaching the market. Introducing marketing (PP. 34-38) CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb-7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Fluffy Steve. (2009, June 14). Goth triplets [Photograph]. CC BY-NC-ND 2.0 Flickr https://www.flickr.com/photos/fluffy_steve/3625314011/
• Soares, B. (2010, December 2). Rolex datejust [Photograph]. CC BY 2.0 Flickr. https://flic.kr/p/8YBwNP

Case Study: eHarmony Targets Women

• Boundless. (n.d.). Measuring a successful segmentation. Boundless marketing [Course]. CC BY SA 4.0 Lumen Learning. https://courses.lumenlearning.com/boundless-marketing/
• Free Personality Profile. Provided by: eHarmony. Located at: https://youtu.be/YbkFzwkog7I?list=PLB7FC4A6E53A96C88.
• Schulz, K. (2012, September 2). American bullfrog on a lily pad [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/treegrow/7915817762/

5.5 Targeting and Marketing Mix

• Toyota Appeals to Kids. Provided by: BBC. Located at: https://youtu.be/zUjsfqDZnO8. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Reading: Targeting Strategies and the Marketing Mix
• Boundless. (n.d.). Concentrated marketing. Boundless marketing [Course]. CC BY SA 4.0 Lumen Learning. https://courses.lumenlearning.com/boundless-marketing/
• Boundless. (n.d.). Selecting target markets. Boundless marketing [Course]. CC BY SA 4.0 Lumen Learning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Introducing marketing. Introducing marketing (pp. 8-29). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Curtis, J. (1995). Harvard Kennedy School of 1995 class reunion [Photograph]. CC BY 4.0.
• Jou, E. (2012, October 1). The wonderfully weird world of Chinese oreos. Kotaku. https://kotaku.com/the-wonderfully-weird-world-of-chinese-oreos-5947767
• Markgraf, B. (2017, November 17). Real-world examples of effective market segmentation. Houston Chronicle. https://smallbusiness.chron.com/realworld-examples-effective-market-segmentation-60195.html
• Suzie’s Farm. (2014, August 27). CSA box, week of August 25 – 31 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/suziesfarm/15031130256/
• Thinkretail. (2010, January 26). Ralph Lauren—London [Photograph]. CC BY NC 2.0 Flickr https://www.flickr.com/photos/28964535@N08/4389940775/

Case Study: Red Bull Wins the “Extreme” Niche

• Aurimas. (n.d.). Red bull gives you strobes [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/needoptic/3828156829/
• Boundless. (n.d.). Boundless marketing [Course]. CC BY SA 4.0 Lumen Learning. https://courses.lumenlearning.com/boundless-marketing/
• Felix Baumgartner’s supersonic freefall from 128k’ – Mission Highlights. Provided by: Red Bull. Located at: https://youtu.be/FHtvDA0W34I.
• Satista. (n.d.) Sales of Red Bull energy drinks in the United States from 2015 to 2019 (in million U.S. dollars). https://www.statista.com/statistics/558082/us-sales-of-red-bull-energy-drinks/
• Satista. (n.d.). Energy drink market share in the US in 2019. Retrieved September 25, 2019, from https://www.statista.com/statistics/306864/market-share-of-leading-energy-drink-brands-in-the-us-based-on-case-volume-sales/

5.6 Putting It Together: Segmentation and Targeting

• Ciocirlan, M. (n.d.). Marius Ciocirlan [Photograph]. CCO Unsplash. https://unsplash.com/photos/vMV6r4VRhJ8
• Statistics Canada. (n.d.). Labour force characteristics by industry, annual (x 1,000) [Table]. https://doi.org/10.25318/1410002301-eng
• U.S. Bureau of Labor Statistics. (2019). Employment by major industry sector [Table]. https://www.bls.gov/emp/tables/employment-by-major-industry-sector.htm

CHAPTER 6: POSITIONING

6.1 Why It Matters: Positioning

• The Pop Culture Geek Network. (2011, July 23). San Diego Comic-Con 2011 – Kermit and Gonza balloon costumes [Photograph]. CC BY NC 2.0 Flickr. https://www.flickr.com/photos/popculturegeek/5991540917/“>https://www.flickr.com/photos/popculturegeek/5991540917/”>https://www.flickr.com/photos/popculturegeek/5991540917/

6.2 Reading: Defining Positioning and Differentiation

• Burnett, J. (2011). Understanding and approaching the market. Introducing marketing (pp.34-38). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Dallaire, J. (2018, July 17). Porter joins competitor airlines with new entry-level far. Strategy. https://strategyonline.ca/2018/07/17/porter-joins-competitor-airlines-with-new-entry-level-fare/
• Horwedel, C. (2014, February 10). Kia GT4 Stinger [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/chorwedel/12613017214/
• Persoon, F. (2009, October 24). Smooth flight [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/38659937@N06/4234237775/
• Rees, S. (2010, April 6). Macy’s flower show [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/stephen_rees/4499802916/
• Schaal, D. (2013, March 20). Why JetBlue doesn’t target road warriors and doesn’t plan to anytime soon. Skift. https://skift.com/2013/03/20/why-jetblue-doesnt-target-road-warriors-and-doesnt-plan-to-anytime-soon/

6.3 The Positioning Process

• Chea, S. (2012, April 23). Musical crane [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/sodaniechea/7106905103/
• Ste.Kaleta. (2016, April 2). Multi-dimensional perceptual map [Diagram]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Multi-Dimensional_Perceptual_Map.gif
• Starbucks the Brand. Provided by: BBC. Located at: https://youtu.be/tnHuGN3umTA. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

6.4 Developing Positioning Statements

• Dallaire, J. (2020, March 4). H&R Block makes its expertise more explicit. Strategy. https://strategyonline.ca/2020/03/04/hr-block-makes-its-expertise-more-explicit/
• EquiBrand Consulting. (n.d.). Four alternative positioning strategies [Table]. http://equibrandconsulting.com/templates/positioning-templates
• First Round Review. (2014, September 25). Figuring out the delicate art of positioning your startup. Fast Company. https://www.fastcompany.com/3034721/figuring-out-the-delicate-art-of-positioning-your-startup
• H&R Block. (n.d.). H&R Block mission & purpose. https://www.hrblock.com/corporate/our-company/
• Kelley, L., & Jugenheimer, D.W. (2015). Advertising account planning: Planning and managing an IMC campaign. Routledge.
• Levent-Levi, T. (2012, August 21). Disruption [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/86979666@N00/7829098984/
• Nike. (n.d.). Nike mission statement. https://www.nike.com/help/a/nikeinc-mission
• Oehme, S. (2007, September 26). Wieden+Kennedy door [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/iamseb/1581319503

6.5 Repositioning

• American Red Cross – Holiday 2009 Campaign. Authored by: BlankTV. Located at: https://youtu.be/1QmOw7Snu_M.
• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Calsidyrose. (2010, August 21). Compass study [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/calsidyrose/4925267732/
• Carey, S. (2000, January 7). United Air grounds ‘rising’ campaigns in favor of nostalgia-based theme. The Wall Street Journal. https://www.wsj.com/articles/SB94719666565398524
• Gilmore, L. (2009, May 8). Suitcases stacked to the ceiling [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/genbug/3529776320/
• Kasperkevic, J. (2014, March 2014). What’s up with H&R Block’s hipster tax crisis’ ads? The Guardian. https://www.theguardian.com/money/us-money-blog/2014/mar/05/hipsters-taxes-brooklyn-ads-hrblock
• Russ Reid. (2013). American Red Cross integrated marketing campaign. https://russreid.com/2013/02/american-red-cross-integrated-marketing-campaign/
• Stache Act Campaign Ad – The Oval Office. Authored by: ‘Stache Act. Located at: https://youtu.be/oZWeYVrdhSc.

6.6 Implementing Positioning Strategy

• EquiBrand Consulting. (n.d.). Positioning templates. http://equibrandconsulting.com/templates/positioning-templates
• Tyco Integrated Security. (n.d.). Enterprise. https://www.tycois.com/solutions-by-industry/enterprise
• Tyco Integrated Security. (n.d.). Tyco restaurants and entertainment. https://www.tycois.com/solutions-by-industry/medium-business/restaurants-and-entertainment
• Tyco Integrated Security. (n.d.). Tyco solutions by industry. https://www.tycois.com/solutions-by-industry

6.7 Putting It Together: Positioning

• Cedim News. (2014, January 9). Huddle [Photograph]. CC BY NC 2.0 Flickr. https://www.flickr.com/photos/cedimnews/11866202786/
• Cedim News. (2014, January 9). Huddle [Photograph]. CC BY NC 2.0 Flickr. https://www.flickr.com/photos/cedimnews/11865651953/
• ColiNOOB. (2016, January 7). Lightbulbs [Photograph]. CCO Pixabay.  https
• EquiBrand Consulting. (n.d.). Positioning templates. http://equibrandconsulting.com/templates/positioning-templates

CHAPTER 7: BRANDING

7.1 Why It Matters: Branding

• Awe, J.C. (2013, February 7). Coffee art in 3D [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/qqjawe/8452733327/

7.2 Elements of Brand

Reading: Elements of Brand

• Coca-Cola. Provided by: BBC. Located at: https://youtu.be/C_7tMOusVYo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Couleur. (2016, February 24). Coca Cola crown corks [Photograph]. CCO Pixabay. https://pixabay.com/photos/coca-cola-crown-corks-red-1218688/
• JerryUnderscore. (2017, January 11). Starbucks Coffee sign [Photograph]. CCO Pixabay. https://pixabay.com/photos/starbucks-coffee-sign-city-urban-1972319/
• Kirakirameister. (n.d.). Dunkin Donuts [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Dunkin%27_Donuts_Myeongdong.JPG
• MikesPhotos. (2015, September 29). Mercedes Benz [Photograph]. CCO Pixabay. https://pixabay.com/photos/car-mercedes-transport-auto-motor-1506922/
• Robertson, G. (2020, February 9). Tim Horton’s fixing everything except what is hurting the brand. Beloved Brands. https://beloved-brands.com/2020/02/09/tim-hortons/
• Video: REI Builds Brand by Closing on Black Friday. REI Closing on Black Friday. Provided by: BBC. Located at: https://youtu.be/eEiDcAkEs6I. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

Reading: Types of Brands

• Burnett, J. (2011). Marketing in global markets. Introducing marketing (pp.134-146). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf

7.3 Brand Equity

Reading: Brand Equity

• Aaker, D. (1995). Measuring brand equity across products and markets. California Management Review 38 (3). https://pdfs.semanticscholar.org/2b5e/3d71de80248b1ca35728bc349536da99cc7a.pdf
• Give and Take Rewards. Provided by: BBC. Located at: https://youtu.be/yB5Dep1a4Eo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Jarski, V. (2013, August 6). Surprising facts about customer loyalty marketing [Infographic]. MarketingProfs. http://www.marketingprofs.com/chirp/2013/11338/surprising-facts-about-customer-loyalty-marketing-infographic#ixzz2wj6EeIlJ
• Young & Rubicam. (n.d.). Brand asset valuator. http://ruby.fgcu.edu/courses/tdugas/ids3332/acrobat/bav.pdf

7.4 Brand Positioning and Alignment

Reading: Brand Positioning and Alignment

• Alexas_Fotos. (2015, December 12). Gummi bears [Photograph]. CCO Pixabay. https://pixabay.com/en/giant-rubber-bear-gummib%C3%A4r-1089618/
• Coca-Cola. (n.d.). Workplace culture. Retrieved March 1, 2019, from http://www.coca-colacompany.com/our-company/diversity/workplace-culture/
• Don the Upnorth Memories Guy. (2010, October 26). Lone Texas cowboy [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/upnorthmemories/5147038060/
• EquiBrand Consulting. (n.d.). Positioning templates. http://equibrandconsulting.com/templates/positioning-templates
• Target. (n.d.). A bullseye view: Behind the scenes at Target. Retrieved March 1, 2019, from https://corporate.target.com/about/purpose-values
• Toms. (n.d.). Improving lives. Retrieved March 1, 2019, from https://www.toms.com/improving-lives
• Zappos Insights. (n.d.). Zappos 10 core values. Retrieved March 1, 2019, from https://www.zapposinsights.com/about/core-values
• Video: Red Bull’s Extreme Brand Alignment. Red Bull. Provided by: BBC. Located at: https://youtu.be/p-_ilG3pZ7Y. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

7.5 Name Selection

Reading: Name Selection

• Buick LaCrosse. (n.d.). In Wikipedia. https://en.wikipedia.org/wiki/Buick_LaCrosse
• Krüg, K. (2006, February 17). RCMP in formal dress [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/kk/100453947/
• Kyro. (2009, March 18). The iPod line [Photograph]. CC BY 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:IPod_line_as_of_2014.png
• One Way Stock. (2013, January 13). Hello my name Is opportunity [Photograph] CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/paulbrigham/8423157044/
• OpenIcons. (2013, April 1). Registered trademark symbol [Image]. CCO Pixabay. https://pixabay.com/en/registered-trademark-brand-sign-98574/

7.6 Packaging

• Moré, M. E. (2010, December 14). The importance of product design and packaging in branding. More Than Branding. http://morethanbranding.com/2010/12/14/product-design-and-packaging/

Reading: Packaging

• Beardon, W.O. & Etzel, M.G. (1982). Reference group influence on product and brand choice. Journal of Consumer Research 9 (2), 183-194. https://doi.org/10.1086/208911
• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• DS Smith. (2014, June 30). Royal Fruitmasters holland box [Photograph]. http://www.dssmith.com/packaging/about/media/news-press- releases/2014/6/communicating-quality-through-packaging/
• Gap. (n.d.). Gap [Logos]. San Francisco, CA: Gap.
• Michel, C. (2005, March 12). Little pringle [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/cmichel67/39944369/
• Sibley, A. (2012, July 17). 8 of the biggest marketing faux pas of all time. HubSpot. https://blog.hubspot.com/blog/tabid/6307/bid/33396/8-of-the-biggest-marketing-faux-pas-of-all-time.aspx
• Thau, B. (2012, May 22). Behind the spritz: What really goes into a bottle of $100 perfume. AOL. https://www.aol.com/2012/05/22/celebrity-perfume-cost-breakdown/
• Versace. (n.d.).Versace bright crystal perfume [Photograph]. TripleClicks. https://www.tripleclicks.com/detail.php?item=404322

7.7 Brand Development Strategies

Reading: Brand Development Strategies

• Campbell Soup. (n.d.). Campbell’s Star wars soup [Photograph]. Camden, NJ: Campbell Soup.
• Georgia Sierra Club. (2015, December 18). Outings Sierra Club GA [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/gasierraclub/23718280462/
• Intel. (n.d.). Intel Inside [Logo]. Wikimedia. https://upload.wikimedia.org/wikipedia/commons/thumb/4/44/Intel_Inside_Logo.svg/1000px- Intel_Inside_Logo.svg.png
• Jurvetson, S. (2007, December 19). Steve Jobs with red shawl [Photograph]. CC BY 2.0 Wikipedia. https://commons.wikimedia.org/wiki/File:Steve_Jobs_with_red_shawl_edit.jpg
• Kraft Foods. (n.d.). Kool-Aid man [Cartoon]. Wikipedia. https://en.wikipedia.org/wiki/File:Kool_Aid_Man.jpeg
• Timbers Army. (2010, May 19). Timbers Army crest [Logo]. Wikipedia. https://en.wikipedia.org/wiki/File:Timbers_Army_crest.png.
• Xavigivax. (2009, May 16). Fiat 500 Barbie [Photograph]. CC BY-SA 3.0 Flickr. https://es.wikipedia.org/wiki/Fiat_500_Barbie#/media/File:Fiat_Barbie_500.jpg
• Zippo Manufacturing. (n.d.). Zippo perfume [Screenshot]. Bradford, PA: Zippo Manufacturing.
• What Happens Here, Stays Here – Sketchbook Commercial. Authored by: Visit Las Vegas. Located at: https://youtu.be/HsCJCsDd2IY.

7.8 Putting It Together: Branding

• Chenel, T. (2018, October 9). The are the 17 most powerful brands in the world. Business Insider. https://www.businessinsider.com/these-are-the-17-most-powerful-brands-in-the-world-2018-10
• Curry, C. (2016, January 13). The Chinese artist Ai Weiwei has convinced Lego to change its policy on political projects. Vice News. https://www.vice.com/en/article/vb8z8y/the-chinese-artist-ai-weiwei-has-convinced-lego-to-change-its-policy-on-political-projects
• Forbes. (n.d.). The world’s most valuable brands. Retrieved September 23, 2019, from https://www.forbes.com/powerful-brands/list/
• Interbrand. (n.d.). Best brands. Retrieved September 23, 2019, from https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/
• Lego. (2014). Lego brand identity & experience. Hot Bricks. https://www.hothbricks.com/pdf/6123880.pdf
• Lego. (n.d.) Lego brand framework [Screenshot]. https://www.lego.com/en-us/aboutus/lego-group/the- lego-brand/
• Lisa-skorpion. (2015, July 29). Legoland [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/muszka/19991616450/
• Ryan, F. (2015, October 25). Ai Weiwei swamped by Lego donation offers after ban on use for ‘political’ artwork. The Guardian. https://www.theguardian.com/artanddesign/2015/oct/25/ai-weiwei-swamped-by-lego-donation-offers-after-ban-on-use-for-political-artwork
• Trangbaek, R. R. (2015, December 31). Adjusted guidelines for bulk sales. https://www.lego.com/en-si/aboutus/news/2019/november/adjusted-guidelines-for-bulk-sales/

CHAPTER 8: MARKETING INFORMATION AND RESEARCH

8.1 Why It Matters: Marketing Information and Research

• Darwin.wins. (2006, July 18). Bookstore [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/darwinwins/930136784/

8.2 The Importance of Marketing Information and Research

• Barabba, V.P. (2004). Surviving Transformation: Lessons from GM’s surprising turnaround. Oxford University Press.
• Burnett, J. (2011). Marketing research: An aid to decision making. Introducing marketing (pp.59-73). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Gordon, M., Musso, C., Rebentisch, E., & Gupta, Nisheeth. (2010, January 1). The path to successful new products. McKinsey & Company. https://www.mckinsey.com/business-functions/operations/our-insights/the-path-to-successful-new-products

Case Study: Juicy Fruit Gum

• Burnett, J. (2011). Marketing research: An aid to decision making. Introducing marketing (pp.59-73). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• John. (2007, October 12). The taste is gonna mooove ya [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/piratejohnny/1556425504/
• Yagui, G. (2012, September 22). Chiclete na boca [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/yagui7/8048582032/

8.3 Reading: Types of Marketing Information

• American Marketing Association. (n.d.). Definitions of marketing. https://www.ama.org/the-definition-of-marketing-what-is-marketing/
• Gow, G. (2015, April 8). How big data and marketing analytics can help sales. Chief Marketer. https://www.chiefmarketer.com/big-data-marketing-analytics-can-help-sales/
• Halzack, S. (2015, March 4). Target’s new strategy: We need more than just minivan moms. Washington Post. https://www.washingtonpost.com/news/business/wp/2015/03/04/targets-new-strategy-we-need-more-than-just-minivan-moms/
• IBM. (2012). Trident marketing: Increases revenue nearly 1,000 percent with predictive analytics. Fuzzy Logix. http://www.fuzzylogix.com/wp-content/uploads/49415_TridentMarketingIncreases_Case-Study_PRF2_May18_12-2.pdf
• Jojomelons. (2005, August 13). Target shopper [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/jojomelons/2041121410/
• Make the most out of a small space. Provided by: Target. Located at: https://youtu.be/3skMCwimDSY.

8.4 The Marketing Research Process

• Burnett, J. (2011). Marketing research: An aid to decision making. Introducing marketing (pp.59-73). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Keating, I.D. (n.d.). Urban life (Version 2.0) [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/ian-arlett/19313315520/

8.5 Reading: Secondary Marketing Research

• Allan. (n.d.). MACY’S believe [Photograph]. CC BY NC 2.0 Flickr. https://flic.kr/p/dAkTmP
• Burnett, J. (2011). Marketing research: An aid to decision making. Introducing marketing (pp.59-73). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Environics Analytics. (n.d.) Case study: Credit Unions Atlantic Canada. https://environicsanalytics.com/en-ca/resources/case-studies/case-studies-details/credit-unions-atlantic-canada
• Environics Analytics. (n.d.) Environics’ PRIZM website [Screenshot]. https://prizm.environicsanalytics.com/#explore
• McAlister, M. (1998, January 12). The Industry Standard cover [Photograph]. CC BY NC 2.0 Flickr. https://www.flickr.com/photos/mattmcalister/3600857428/
• Midas. (n.d.). How do I find a Midas location? http://midasfranchise.com/research-midas/how-do-i-find-a-midas-location/
• Statistics Canada. (2017). Canada – change in median household total income from 2005 to 2015, by 2016 census division. https://www12.statcan.gc.ca/census-recensement/2016/geo/map-carte/ref/thematic-thematiques/inc-rev/map-eng.cfm?TYPE=2
• U.S. Census Bureau. (2019, September 26). 2018 median household income in the United States. https://www.census.gov/library/visualizations/interactive/2018-median-household- income.html.

Reading: Primary Marketing Research Methods

• Burnett, J. (2011). Marketing research: An aid to decision making. Introducing marketing (pp.59-73). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Charles Schwab. (n.d.). Research. https://www.aboutschwab.com/research
• Fletcher, R. (2014, May 13). Content marketing all-stars: Q&A with Helen Loh of Charles Schwab [Blog]. News360. http://blog.news360.com/2014/05/content-marketing-all-star-qa-with-helen-loh-of-charles-schwab/
• Focus Group on John Kenney’s TRUTH IN ADVERTISING. Provided by: Simon & Schuster Books. Located at: https://youtu.be/Gh1UM5c4M84.
• Hirschi, A. (2019, March 5). Interview [Photograph]. CCO Unsplash. https://unsplash.com/photos/JaoVGh5aJ3E
• Ky. (2008, December 24). Listen [Image]. CC BY 2.0 Flickr. https://www.flickr.com/photos/ky_olsen/3133347219
• Lehher, J. (2009). How we decide. Houghton Mifflin Harcourt.
• Obama Speech Focus Group Reaction – Responsibility. Provided by: LuntzMaslansky. Located at: https://youtu.be/g2pRN6Sd45k.
• Owen, N. (2011). The importance of social media monitoring in the video games industry. Brandwatch. https://www.brandwatch.com/de/wp-content/uploads/2012/01/social_media_in_videogames.pdf
• Sims, P. (2009, March 2). How Google and P&G approach new customers, new markets. Harvard Business Review. https://hbr.org/2009/03/how-google-and-pg-approach-new
• Surkamp, J. (2014, March 14). Researcher [Photograph]. CC BY NC 2.0 Flickr. https://www.flickr.com/photos/jimsurkamp/13146978405/
• Tomashoff, C. (2014, May 11). Programmers keep shows’ prospects in focus (groups). New York Times. https://www.nytimes.com/2012/05/13/arts/television/networks-rely-on-audience-research-to-choose-shows.html
• USAG-Humphreys. (2009, May 19). USAG-Humphreys teens participate in a focus group [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/usaghumphreys/3568673346/

8.6 Reading: Marketing Data Sources

FirmBee. (2014, January 22). Google search [Photograph]. CCO Pixabay. https://pixabay.com/en/office- freelancer-computer-business-625892/

8.7 Customer Relationship Management Systems

• Adidas is a Trailblazer. Provided by: Salesforce. Located at: https://youtu.be/OCj-L0vC42s.
• American Marketing Association. (n.d.). Customer relationship management. https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=C
• Geralt. (2014, December 15). Customer and computer cables [Image]. CCO Pixabay. https://pixabay.com/en/ball-about-cable-lan-connected-563972/

8.8 Using Marketing Information

• Backaler, J. (2010, April 27). How Proctor and Gamble cultivates customers in China. Forbes. https://www.forbes.com/sites/china/2010/04/27/how-procter-and-gamble-cultivates-customers-in-china/#154cb094470c
• Nobel, C. (2011, February 14). Clay Christensen’s milkshake marketing. Harvard Business School. https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing
• Tina H. (n.d.). Cake milkshake heaven [Photograph]. CC BY NC 2.0 Flickr. https://www.flickr.com/photos/ohocheese/4963121362/
• Tumisu. (2017, February 8). Feedback [Image]. CCO Pixabay. https://pixabay.com/illustrations/feedback-group-communication-2044700/

CHAPTER 9: PRODUCT MARKETING

9.1 Why It Matters: Product Marketing

• Dillet, R. (2013, April 29). Benchmark’s Bill Gurley: “Uber is growing faster than eBay did”. Tech Crunch. https://techcrunch.com/
• Growth Hackers. (n.d.). Uber – what’s fueling Uber’s growth engine? https://growthhackers.com/growth-studies/uber
• Sandeepnewstyle. (n.d.). Uber on a phone [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org
• Zaveri, P. & Bosa, D. (2019, February 15). Uber’s growth slowed dramatically in 2018. CNBC. https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html

9.2 Products and Marketing Mix

Reading: Defining Product

• American Marketing Association. (n.d.). What is marketing? https://www.ama.org/the-definition-of-marketing-what-is-marketing/
• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Business Dictionary. (n.d.). Industrial goods. http://www.businessdictionary.com/definition/industrial-goods.html
• Miller, G. (2011, September 1). New kicks [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/gracemillerphotography/6101851438/

Reading: Consumer Product Categories

• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• V Threepio. (2014, November 8). Blizzcon 2014 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/warriorpoet/15592693770/
• Walmart. (2011, April 11). Walmart’s action alley [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/walmartcorporate/5684811762/

Reading: Products and Services

Berry, L.L. (1980). Services marketing is different. Business 30 (May/June), 24-29.

• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Dougoblue. (2011, February 7). allStarGame_1971 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/27703647@N04/5442111811/
• Jagendorf, B. (2006, December 30). Cruise ship deck [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/bobjagendorf/465126372/
• Target, E. (Ed.). (2019, June 28). SaaS spending to hit $100B this year: Still just 20% of enterprise software market. CBR. https://www.cbronline.com/news/saas-market
• Trading Economics. (n.d.). Canada GDP from services. https://tradingeconomics.com/canada/gdp-from-services

Reading: Augmenting Products with Services

• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Cerriteño, A. (2009, August 23). Zappos concept [Illustration]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/acerriteno/3850366833/
• Fox, L. (2018, November 28). Global airline ancillary revenue will close in on $100B in 2018. Phocus Wire. https://www.phocuswire.com/cartrawler-ideaworkscompany-2018-ancillary-revenue
• 99 Firms. (n.d.). LinkedIn statistics. https://99firms.com/blog/linkedin-statistics/#gref
• Ransley, I. (2014, March 28). Planes-2 [Illustration]. CC BY 2.0 Flickr. https://www.flickr.com/photos/design-dog/13475654373/

Reading: Product Marketing in the Marketing Mix

• Pragmatic Marketing. (n.d.). Pragmatic marketing framework. https://www.pragmaticinstitute.com/framework/

9.3 Product Life Cycle

Reading: Stages of the Product Life Cycle

• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Mullor-Sebastian, A. (1983). The product life cycle theory: Empirical evidence. Journal of International Business Studies 14 (3), 95-105.
• Product life-cycle management (marketing). (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Product_life-cycle_management_(marketing)

Reading: Challenges in the Product Life Cycle

• Hawk, T. (2013, October 13). Ok glass, find spaceship [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/thomashawk/22467231948/`
• O’Dea, S. (2020, February 28). Global smartphone sales to end users 2007-2020. Statista. https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
• Richter, F. (2019, May 29). The slow goodbye of Apple’s former cash cow. Statista. https://www.statista.com/chart/10469/apple-ipod-sales/
• Statista. (2014, October 7). Apple: iPod sales worldwide 2006-2014. https://www.statista.com/statistics/276307/global-apple-ipod-sales-since-fiscal-year-2006/
• Statista. (2020, February 19). CIPA companies: Shipments of digital cameras 1999-2018. https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/

9.4 Product Portfolio Management

Reading: The Product Portfolio

• American Marketing Association. (n.d.). Definitions of marketing. https://www.ama.org/the-definition-of-marketing-what-is-marketing/
• Johnson & Johnson. (2015, January 20). Johnson & Johnson reports 2014 fourth quarter and full-year results. https://www.jnj.com/media-center/press-releases/johnson-johnson-reports-2014-fourth-quarter-and-full-year-results
• Sundari C. (2015, November 27). Best face wash for oily skin – Neutrogena oil-free acne face wash [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/99248777@N04/23313151006/

Reading: Achieving Portfolio Objectives

• Alvarez, D. (2012, September 24). Gandini juggling [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/danialvarezfotos/8056057415/
• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Business Dictionary. (n.d.). Line extension. http://www.businessdictionary.com/definition/line-extension.html#ixzz3wK7lJ700
• Business Dictionary. (n.d.). Line filling. http://www.businessdictionary.com/definition/line-filling.html#ixzz3wK9onLtn
• Doritos. (n.d.). Doritos product [Screenshot]. http://www.businessdictionary.com/definition/line-extension.html#ixzz3wK7lJ700
• Faultless Starch/Bon Ami. (2009). Current Bon Ami products on the market [Photograph]. Wikipedia. https://en.wikipedia.org/wiki/File:Photo_of_Bon_Ami_Products.jpg#/media/File:Photo_of_Bon _Ami_Products.jpg.

Reading: New Products in the Portfolio

• Johnson & Johnson. (2015, January 20). Johnson & Johnson reports 2014 fourth-quarter and full-year results. https://www.jnj.com/media-center/press-releases/johnson-johnson-reports-2014-fourth-quarter-and-full-year-results

9.5 New Product Development Process

• Market Watch. (2015, April 11). 12 worst American product flops. https://www.marketwatch.com/story/12-worst-american-product-flops-2015-04-10

Reading: Overview of the New-Product Development Process

• Burnett, J. (2011). Introducing and managing the product. Introducing marketing (pp.159-167). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Dombrowski, Q. (2012, September 30). Science! [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/quinnanya/8042323280/
• Jordanhill School D&T Dept. (2008, May 28). Design sketching [Drawing]. CC BY 2.0 Flickr. https://www.flickr.com/photos/designandtechnologydepartment/3968172841/
• Post-it-note. (n.d.). In Wikipedia. https://en.wikipedia.org/wiki/Post-it_Note
• Opensource.com. (2012, July 3). Open ideas [Illustration]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/opensourceway/7496802920/
• Qi, J. (2013, June 6). Circuit sticker prototypes [Photograph].CC BY 2.0 Flickr. https://www.flickr.com/photos/jieq/9002249677/

Reading: Generating and Screening Ideas

• Fettinger, C. (2012, February 7). Solar powered [Image]. CC BY 2.0 Flickr. https://www.flickr.com/photos/charlesfettinger/6839804523/
• Koen, P.A., Ajamian, G., Boyce, S.D., Clamen, A. Fisher, E.S., Fountoulakis, S.G., Johnson, A., Puri., P.S., & Seibert, R. (2002). 1 fuzzy front end: Effective methods, tools, and techniques. Semantic Scholar. https://www.semanticscholar.org/paper/1-Fuzzy-Front-End-%3A-Effective-Methods-%2C-Tools-%2C-and-Koen-Ajamian/e6b921c6125984aede5285e23f23b03efa95b967
• Mikey. (2008, September 16). Big ideas need big spaces [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/raver_mikey/2916351853/
• 7 Shocking 3D Printed Things. Authored by: Freeze HD. Located at: https://youtu.be/xVU4FLrsPXs?t=1s.

Reading: Developing New Products

• Abhi. (2008, May 8). Yes and no [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/abhi_ryan/2476059942/
• Business Model Alchemist. (2010, April 25). Business model canvas [Poster]. CC BY-SA 1.0 Wikipedia. https://en.wikipedia.org/wiki/Business_Model_Canvas#/media/File:Business_Model_Canvas.pn g
• Video: Target Product Design. Target Product Design. Provided by: BBC. Located at: https://youtu.be/3MqEp1ePfbo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

9.6 Challenges for New Product

Reading: Diffusion of Innovation

• Dombrowski, Q. (2009, August 9). Early adopter [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/quinnanya/3813741958/

Reading: Improved Success in Product Development

• Andreesen, M. (2007, June 25). Product/market fit. Stanford University. http://web.stanford.edu/class/ee204/ProductMarketFit.html
• Brown, P., & Brown, H. (2008, May 17). Fits Like a glove [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/p-r-b/2501319678/
• Ries, E. (n.d.). The lean startup methodology. http://theleanstartup.com/principles

9.7 Putting It Together: Product Marketing

• Griswold, A. (2014, September 11). How Uber and Lyft stack up in the United States. Slate. https://slate.com/business/2014/09/uber-vs-lyft-futureadvisor-study-compares-revenue-users-growth-at-the-companies.html
• Zaveri, P. & Bosa, D. (2019, February 15). Uber’s growth slowed dramatically in 2018. CNBC. https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html

CHAPTER 10: PLACE: DISTRIBUTION CHANNELS

10.1 Why It Matters: Place: Distribution Channels

• Lewis, L. (2005). The Trader Joe’s adventure: Turning a unique approach to business into a retail and cultural phenomenon. Kaplan Publishing.
• MIT Sloan School. (n.d.) Trader Joe’s vs. whole foods market: a comparison of operational management. CC BY-NC-SA 4.0 http://ocw.mit.edu/courses/sloan-school-of-management/15- 768-management-of-services-concepts-design-and-delivery-fall- 2010/projects/MIT15_768F10_paper05.pdf.
• Trader Joe’s. (n.d.). Our story. https://www.traderjoes.com/our-story/timeline
• Forager, Elly Truesell, Whole Foods Market. Provided by: WholeFoodsMarket. Located at: https://youtu.be/vgpugYqyKBM.

10.2 Using Channels of Distribution

• Coca-Cola. (2014, August 14). The Coca-Cola Company and Monster Beverage Corporation enter into long-term strategic partnership. https://www.coca-colacompany.com/press-releases/coca-cola-and-monster-enter-into-long-term-partnership
• Mitchell, D. (2015, May 11). These are the top 5 energy drinks. Time. https://time.com/3854658/these-are-the-top-5-energy-drinks/

Reading: Define Channels of Distribution

• Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Coca-Cola. (2020). The Coca-Cola system. https://www.coca-colacompany.com/company/coca-cola-system
• Moloney, L. (2010, November 22). Channels of grace [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/tir_na_nog/5244765107/
• Mozart, M. (2014, February 17). Monster Energy [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/jeepersmedia/13100200773/

Reading: Distribution Objectives

• Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Uacescomm. (2015, September 11). Shopping cart [Image]. CCO Flickr. https://www.flickr.com/photos/uacescomm/21133249788/

Reading: Channel Structures

• Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Oregon Department of Agriculture. (2010, June 26). Portland farmer’s market [Photograph]. CC BY-NC- ND 2.0 Flickr. https://www.flickr.com/photos/oragriculture/8080735396/

Reading: The Role of Intermediaries

• Bacquet, O. (2013, October 20). Potatoes [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/olibac/10508674534/
• Durtschi, S. (2016, February 15). Why McLane is 2016’s general merchandise category captain. Convenience Store News. https://csnews.com/why-mclane-2016s-general-merchandise-category-captain?nopaging=1
• McLane. (n.d.). About us. https://www.mclaneco.com/content/mclaneco/en/about.html
• McLane. (n.d.). Grocery supply chains solutions. https://www.mclaneco.com/content/mclane/en/solutions/grocery-supply-chain-solutions/locations/mclane-minnesota.html
• Unstats. (2015). Central Product Classification (CPC). Department of Economic and Social Affairs. https://unstats.un.org/unsd/classifications/unsdclassifications/cpcv21.pdf

Reading: Marketing Channels vs. Supply Chains

• Council of Supply Chain Management Professionals. (n.d.). Definitions of supply chain management. https://cscmp.org/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms.aspx
• Nagurney, A. (2006). Supply chain network economics: Dynamics of prices, flows, and profits. Edward Elgar.
• Staveren, E.V. (2013, September 23). Supply chain of peanut butter [Illustration]. CC BY-SA 2.0 Flickr. https://flic.kr/p/gcQi8S
• Supply chain. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Supply_chain

10.3 Managing Distribution Channels

• Daniels, S. (2014, March 3). Geico overtakes all state as no.2 auto insurer: State farm remains category leader by far. AdAge. https://adage.com/article/cmo-strategy/geico-overtakes-allstate-2-auto-insurer/291947

Reading: Optimising Channels

• Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Grienauer, N. (2012, July 8). Public relations Camp Vienna [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/nico_g/7542560062/
• kuhnmi. (2014, July 19). Madagascar day gecko [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/31176607@N05/16537089484/

Reading: Third-Party Sales

• Karnes, A. (2008, September 12). Nanette Lepore [Photograph]. CC BY-NC-ND 2.0 Flickr.  https

Reading: Service Outputs

• Neil, K. (2018, February 13). Snowy River Farm eggs [Photograph]. CCO Unsplash. https://unsplash.com/photos/omEpnvmwWz0

10.4 Retailers as Channels of Distribution

• Retail Council of Canada. (2020, March 4). Canada’s top 100 retailers. https://www.retailcouncil.org/community/store-operations/canadas-top-100-retailers/
• Statista. (n.d.). Monthly gross domestic product for the retail trade industry in Canada from 2015-2020 (in billion Canadian dollars). https://www.statista.com/statistics/858030/gdp-for-retail-trade-in-canada/
• Statistics Canada. (n.d.). Business dynamic measures, by industry, per province or territory. https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310008701
• Statistics Canada. (2013). Portrait of the Canadian labour force: National household survey, 2011. https://www12.statcan.gc.ca/nhs-enm/2011/as-sa/99-012-x/99-012-x2011002-eng.pdf

Reading: Define Retailing

• Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Hawk, T. (2008, March 1). Powell’s Books [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/thomashawk/2987249389/
• Retail Council of Canada. (2020, March 4). Canada’s top 100 retailers. https://www.retailcouncil.org/community/store-operations/canadas-top-100-retailers/

Reading: Types of Retailers

• Acroterion. (2016, October 6). Piggly Wiggly VA [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Piggly_Wiggly_VA1.jpg
• Bedford, E. (2020, February 14). Number of grocery stores in Canada as of December 19, by employment size. Statista. https://www.statista.com/statistics/459536/number-of-grocery-stores-by-employment-size-canada/
• Briggs, P. (2019, June 27). Canada e-commerce 2019. One in 10 retail dollars now transact digitally. eMarketer. https://www.emarketer.com/content/canada-ecommerce-2019
• Burnett, J. (2011). Chanel concepts: Distributing the product. Introducing marketing (pp.262-284). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Franganillo, J. (2013, January 19). Ankara: Panora shopping mall [Photograph]. CC BY 2.0 Flickr. https://flic.kr/p/eDYfQW
• Franks, K. (2011, December 27). Bike & skate [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/karolfranks/6586652573/
• Hewgill, G. (2009, March 14). iPod vending machine [Photograph]. CC BY 2.0 Flickr. https://flic.kr/p/68Mbr5
• Gellar, L. (2012, October 16). Why are printed catalogs still around? Forbes. https://www.forbes.com/sites/loisgeller/2012/10/16/why-are-printed-catalogs-still-around/#4a4f2dd779c6
• Ruiz, R.R. (2015, January 25). Catalogs, after years of decline, are revamped for changing times. The New York Times. https://www.nytimes.com/2015/01/26/business/media/catalogs-after-years-of-decline-are-revamped-for-changing-times.html

Reading: Retail Strategy

• Fastily. (2017, April 23). Anthropologie store [Photograph]. CC BY-SA 4.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Anthropologie_Walnut_Creek_2_2017-04-29.jpg
• Success for Costco. Provided by: BBC. Located at: https://youtu.be/P57mHjQzeKg. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Webb, D. (2018, April 28). Grocery store [Photograph]. CCO Pexels. https://www.pexels.com/photo/grocery-store-piggly-wiggly-produce-small-town-1055443/

10.5 Integrated Supply Chain Management and the Distribution Strategy

• Nagurney, A. (2006). Supply chain network economics: Dynamics of prices, flows, and profits. Edward Elgar.

Reading: Components of a Supply Chain

• A Day in an Amazon Warehouse. Authored by: Bloomberg Business. Located at: https://youtu.be/8-DgmfMa5Zk.
• Accounting Tools. (2018, August 26). Inventory. https://www.accountingtools.com/articles/2017/5/13/inventory
• Best Manufacturing Practices Center of Excellence. (n.d.) Best practices. http://www.bmpcoe.org/bestpractices/pdf/hp.pdf
• Distribution center. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Distribution_center
• Maschinenjunge. (2008, March 11). RFID chip [Photograph]. CC BY-SA 3.0 Flickr. https://commons.wikimedia.org/wiki/File:RFID_Chip_004.JPG
• National Science Foundation. (n.d.). Manufacturing the form of things unknown (p.55). https://www.nsf.gov/about/history/nsf0050/pdf/manufacturing.pdf
• PublicDomainPictures. (2013, July 19). Dominoes [Graphic]. CCO Pixabay. https://pixabay.com/en/domino-circuit-element-concept-163522/
• Radio-frequency identification. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Radio- frequency_identification
• Saltmarsh, N. (2004, April 30). Food for the supermarkets [Photograph]. CC BY 2.0 Flickr. https://en.wikipedia.org/wiki/Radio-frequency_identification
• Soanes, C. & Hawker, S. (2005). Outsourcing. In Oxford English dictionary (3rd ed.). Oxford University Press.
• Trebilcock, B. (2014, July 8). 2014 top 20 global supply chain management software suppliers. Supply Chain 247. http://www.supplychain247.com/article/2014_top_20_global_supply_chain_management_software_suppliers

Reading: Integrated Supply Chain Management

• Geralt. (2014, September 12). Network [Graphic]. CCO Pixabay. https://pixabay.com/en/network-ball- about-structure-441686/

10.6 Putting It Together: Place: Distribution Channels

• Brat, Ilan. (2016, February 14). Whole Foods works to reduce costs and boost clout with suppliers. The Wall Street Journal. https://www.wsj.com/articles/whole-foods-works-to-reduce-costs-and-boost-clout-with-suppliers-1455445803
• Kowitt, B. (2010, August 23). Inside the secret world of Trader Joe’s. Fortune. https://archive.fortune.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/index.htm
• Lutz, A. (2014, October 7). How Trader Joe’s sells twice as much as Whole Foods. Business Insider. https://www.businessinsider.com/trader-joes-sales-strategy-2014-10
• Whole Foods Market. (n.d.). Standards that aren’t standard anywhere else. Retrieved, March 4, 2019, from https://www.wholefoodsmarket.com/quality-standards
• Whole Foods Market. (2010). 2009 annual report (p.4). https://www.annualreports.com/HostedData/AnnualReportArchive/w/NASDAQ_WFM_2009.pdf

CHAPTER 11: PRICING STRATEGIES

11.1 Why It Matters: Pricing Strategies

• Amazon Prime. Provided by: BBC. Located at: https://youtu.be/bh5nT_dqN4Q. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• J-No. (2011, September 13). Bibhu Mohapatra: NY fashion week [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/j-no/6167576401/
• Mangalindan, J.P. (2015, February 3). Inside Amazon Prime. Fortune Magazine. https://fortune.com/2015/02/03/inside-amazon-prime/
• Tsukayama, H. (2015, February 3). What Amazon’s learned from a decade of Prime. The Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2015/02/03/what-amazons-learned-from-a-decade-of-prime

11.2 Pricing Impact on Value of Products or Services

Reading: The Psychology of Pricing

• Anderson, E.T. & Simester, D.I. (2003). Effects of $9 price endings on retail sales: Evidence from field experiments. Quantitative Marketing and Economics, 1 (1), 93-110.
• Chase-Sheerman, T. (2012, October 29). “Volunteer duty” psychological testing [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/tim_uk/8135755109/
• LaPlante, A. (2005, July 1). Asking consumers to compare may have unintended results. Insights by Standford Business. https://www.gsb.stanford.edu/insights/asking-consumers-compare-may-have-unintended-results
• Malia. (2009, September 10). Niner – 9/9/09 [Image]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/malia111/3905163055/
• Science Daily. (n.d.). Anchoring bias in decision-making. https://www.sciencedaily.com/terms/anchoring.htm#:~:text=During%20normal%20decision%20making%2C%20individuals,a%20bias%20toward%20that%20value.
• Video: Value in Branded Eyewear. Expensive Glasses. Provided by: BBC. Located at: https://youtu.be/XvDCqn7MrvM. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

11.3 Pricing Considerations

Reading: Pricing Objectives

• Geralt. (2012, December 31). Best price [Graphic]. CCO Pixabay. https://pixabay.com/en/award-price- tag-note-board-offer-73084/
• Jordan. (2014, July 14). Nike price hikes drive U.S. sneaker growth. Footwear News. https://footwearnews.com/2014/business/news/nike-price-hikes-drive-u-s-sneaker-growth-144128/
• Levasha. (2015, December 8). Van Westendorp price sensitivity meter [Table]. CC BY-SA 4.0 Wikipedia. https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter
• Trefis Team. (2015, June 11). Airlines’ stocks drop as fear of price war clouds the industry. Forbes. https://www.forbes.com/sites/greatspeculations/2015/06/11/airlines-stocks-drop-as-fear-of-price-war-clouds-the-industry/#af62ae318121

Reading: Break-Even Pricing

• Jasline. (2015, September 4). Bake [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/foodiebaker/20515342453/
• Splinter, H. (2013, May 18). Have a cookie [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/archeon/8817752554/

Reading: Competitor Impact on Pricing

• Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Ellison, B. (2012, May 8). Shoe store in Trinidad [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/budellison/15920712043/

Reading: Benefits of Value-Based Pricing

• Bell, D. (2009, March 8). Choices [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/darwinbell/3340033037/
• Partridge, J. (n.d.). Hot soup charitable elephants [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/julianpartridge/11512394244/

11.4 Common Pricing Strategies

Reading: Skim Pricing

• Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Morffew, A. (2015, April 26). Skimmer skimming! [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/andymorffew/16660136473/
• Price Skimming. (n.d.) In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Price_skimming

Reading: Penetration Pricing

• Dean, J. (1976). Pricing policies for new products. Harvard Business Review 54 (6), 141-153.
• Penetration pricing. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Penetration_pricing#cite_note-4
• Gary, Y. (2012, March 8). Mallards feeding [Photograph]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/49663413@N08/6965646827/

Reading: Cost-Oriented Pricing

• Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Dombrowski, Q. (2008, September 24). Mango [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/quinnanya/2886818380/

Reading: Discounting Strategies

• Burnett, J. (2011). Pricing the Product. Introducing marketing (pp.237-257). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Home Depot. (n.d.). Pro Xtra. https://www.homedepot.com/c/Pro_Xtra
• Laura. (n.d.). Fabric bolts [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/luckylaura/2749694639/

11.5 Price Elasticity

• What Is Economics?. Authored by: Plain Prep. Located at: https://youtu.be/nWPrMmv1Tis?t=1s.
• Video: Elasticity of Demand. Elasticity of Demand. Authored by: mjmfoodie. Located at: https://youtu.be/4oj_lnj6pXA?t=1s.

Reading: Elasticity and Price Changes

• Conniiely. (2009, November 23). Cookies [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/connielyphotography/5254405013/
• Ofravim. (2006, December 26). Parking lot [Photograph]. CCO Pixabay. https://pixabay.com/en/rent-a- car-automobiles-parking-lot-664986/

Reading: Products with Elastic and Inelastic Demand

• Daynes, M. (2015, September 18). Coffee beans [Photograph]. CCO Unsplash. https://unsplash.com/photos/QKylkd3HS6o

11.6 Competitive Bidding

Reading: Competitive Bidding

• Zeldman, J. (2014, November 17). Attendees at an event apart San Francisco 2014 [Photograph]. CC BY- NC-ND 2.0 Flickr. https://www.flickr.com/photos/zeldman/15629794278/

Reading: Price in the Competitive Bid

• Parks, D. (2014, July 26). Competitive kiting [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/parksdh/14830636071/

11.7 Putting It Together: Pricing Strategies

• Tsukayama, H. (2015, February 3). What Amazon’s learned from a decade of Prime. Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2015/02/03/what-amazons-learned-from-a-decade-of-prime/

CHAPTER 12: PROMOTION: INTEGRATED MARKETING COMMUNICATION (IMC)

12.1 Why It Matters: Promotion: Integrated Marketing Communication (IMC)

• AMERICAN EXPRESS OPEN: Small Business Gets An Official Day. Authored by: CannesPredictions. Located at: https://youtu.be/NgmLC6jbxfg?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.
• Ariel Fashion Shoot case study. Authored by: Janis Polis. Located at: https://youtu.be/gOOLyUfO1Ag?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.

12.2 Integrated Marketing Communication (IMC) Defined

Reading: Integrated Marketing Communication (IMC) Definition

• Boundless. (n.d.). Shifting from fragmented to integrated communications. Boundless marketing. [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless- marketing/
• Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Studio tdes. (2015, March 8). People On internet argue about dress colour [Cartoon]. CC BY 2.0 Flickr. https://www.flickr.com/photos/thedailyenglishshow/16725299326/

Reading: Marketing Campaigns and IMC

• Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Clear Channel: Where brands meet people. Authored by: Charis Tsevis. Located at: https://youtu.be/u1b5EtGqUOI.
• Denker, P. (2011, April 26). Important message [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/pdenker/6001236724/
• ITU Pictures. (n.d.). 1984-01 [Image]. CC BY 2.0 Flickr. https://www.flickr.com/photos/itupictures/16474896040/
• Tsevis, C. (n.d.). Clear Channel: Where brands meet people. Behance. https://www.behance.net/gallery/29879405/Clear-Channel-Where-brands-meet-people

12.3 Defining the Message

Reading: Defining the Message

• Hannington, J. & Garrett, C. (2020, April 15). How to create brand messaging that really resonates. Salesforce Pardot. https://www.pardot.com/blog/how-to-create-brand-messaging-that-resonates/

12.4 Determining IMC Objectives and Approach

Reading: Determining IMC Objectives and Approach

• Boundless. (n.d.). AIDA model. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless- marketing/
• Boundless. (n.d.). Push and pull strategies. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless- marketing/
• Cooper, P. (2018, November 13). 41 Facebook stats that matter to marketers in 2019. VII Digital. https://www.viidigital.com/41-facebook-stats-that-matter-to-marketers-in-2019/
• Mini. (n.d.). Mini [Advertisement]. https://www.miniusa.com/
• SMART criteria. (n.d.). In Wikipedia. https://en.wikipedia.org/wiki/SMART_criteria
• Video: Prioritizing Marketing Communications. A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago. Provided by: TEDx. Located at: https://youtu.be/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ.

12.5 Marketing Communication Methods

Reading: Advertising

• Behavioral Targeting. Provided by: BBC. Located at: https://youtu.be/HtOkaAMOmAc. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Black + Decker 20v Max*- Lithium Drill/Driver with AutoSense Technology. Provided by: Lowe’s Canada. Located at: https://youtu.be/w6tqDoJQokM.
• Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• California Milk Processor Board. (2013, June 22). Got milk? [Advertisement]. Wikimedia. https://commons.wikimedia.org/wiki/File:Gotmilk.png
• Heinz Ketchup Wiener Stampede. Provided by: Heinz. Located at: https://youtu.be/LOlfhBT8i9I
• Hoover. (n.d.). Hoover [Advertisement]. https://www.hoover.com/
• Naked Juice. (n.d.). Naked Juice [Advertisement]. https://www.nakedjuice.com/
• Puma. (n.d.). Puma [Advertisement]. https://us.puma.com/en/us/home
• Revision and adaptation of advertising. (n.d.). In Wikipedia. CC BY-SA 3.0 https://en.wikipedia.org/wiki/Advertising
• Rogue Ales and Spirits. (n.d.). Rogue Voodoo Porter [Advertisement]. https://www.rogue.com/
• VAwebteam. (2008, January 5). Pears soap [Advertisement]. Wikimedia. https://commons.wikimedia.org/wiki/File:Pears_Soap_1900.jpg
• Weissman, J. (2014, April 28). The decline of newspapers hits a stunning milestone. Slate. https://slate.com/business/2014/04/decline-of-newspapers-hits-a-milestone-print-revenue-is-lowest-since-1950.html

Reading: Public Relations

• Edward Lowe Foundation. (n.d.). How to establish a promotional mix. https://edwardlowe.org/how-to-establish-a-promotional-mix/
• ICT Authority. (2014, April 16). Innovation awards [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/kenyaictboard/14140767473/
• Rawpixel. (n.d.). Announcement [Photograph]. CCO Pixabay. https://pixabay.com/photos/announcement-announcing-audio-3976318/
• Tyson Foods Meals That Matter. Provided by: Tyson Foods. Located at: https://youtu.be/awsB5_H2PlI.

Reading: Sales Promotions

• Boundless. (n.d.). Sales promotion. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Carter, B. (2017, November 15). Coupon statistics: The ultimate collection. Access Development. https://blog.accessdevelopment.com/ultimate-collection-coupon-statistics
• Edward Lowe Foundation. (n.d.). How to establish a promotional mix. https://edwardlowe.org/how-to-establish-a-promotional-mix/
• Gamification. Provided by: BBC. Located at: https://youtu.be/1nikw1v5Zjo. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Gitman, L.J., McDaniel, C., Shah, A., Reece, M., Koffel, L., Talsma, B., Hyatt, J.C. (2018). Sales promotion. Introduction to business [Course]. CC BY 4.0 OpenStax http://cnx.org/contents/4e09771f- a8aa-40ce-9063-aa58cc24e77f@8.6.
• Hendricks, D. (2015, May 13). 5 ways to enhance your SEO campaign with online coupons. Forbes. https://www.forbes.com/sites/drewhendricks/2015/05/13/5-ways-to-enhance-your-seo-campaign-with-online-coupons/#29c061f162aa
• Muzellec, L. (2016, June 23). James Bond, Dunder Mifflin, and the future of product placement. Harvard Business Review. https://hbr.org/2016/06/james-bond-dunder-mifflin-and-the-future-of-product-placement
• Steinberg, D. (2017, September 25). Science affliction: Are companies cursed by cameos in Blade Runner? The Wall Street Journal. https://www.wsj.com/articles/science-affliction-are-companies-cursed-by-cameos-in-blade-runner-1506356096
• Terry, J. (2017, July 31). Unfunny Emoji movie is a sad echo of 2015’s “Inside Out”. Deseret News. https://www.deseret.com/2017/7/31/20616700/unfunny-emoji-movie-is-a-sad-echo-of-2015-s-inside-out#gene-t-j-miller-and-hi-5-james-corden-in-the-emoji-movie
• Tincher, J. (2016, August 30). Your moment of truth. Customer Think. https://customerthink.com/your-moment-of-truth/
• Urban Bohemian. (2010, September 1). Sampler tray of Starbucks new mocha toffee latte [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/urbanbohemian/4948232118/

Reading: Personal Selling

• Boundless. (n.d.). Personal selling In Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
• Burnett, J. (2011). Communicating to mass markets. Introducing marketing (pp.195-214). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• CWCS Managed Hosting. (2012, November 1). Phone call [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/122969584@N07/13780153345/
• Cytonn Photography. (2018, March 23). Handshake [Photograph]. CCO Unsplash. https://unsplash.com/photos/n95VMLxqM2I
• Kakati, W. (2010, September 2). Personal selling – when and how? SME Times. http://www.smetimes.in/smetimes/in-depth/2010/Sep/02/personal-selling-when-and-how500001.html
• Merchant, P. (n.d.). Strategic selling techniques. Hearst. https://smallbusiness.chron.com/strategic-selling-techniques-15747.html
• Zabanga Marketing. (2019, April 26). How companies integrate personal selling into the IMC program. https://www.zabanga.us/marketing-communications/how-companies-integrate-personal-selling-into-the-imc-program.html

Reading: Direct Marketing

• Duhbigg, C. (2012, February 16). How companies learn your secrets. The New York Times. https://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
• Rodriguez, R. (2012, October 5). Email marketing [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/rahulrodriguez/9162677329/

Reading: Digital Marketing

• Always #LikeAGirl. Provided by: Always. Located at: https://youtu.be/XjJQBjWYDTs.
• Barker, M., Barker, D. I., Bormann, N., Neher, K. (2012). Social media marketing: A strategic approach. Boston, MA: Cengage Learning.
• Farmers Insurance. (n.d.) Farmers Insurance web site [Screenshot]. https://www.farmers.com/
• Google. (n.d.). Cats for sale search [Screenshot]. https://www.google.com/
• Google AdWords. Provided by: BBC. Located at: https://youtu.be/NIL2POjhvI8. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Social Fresh interview with Morgan Johnston of jetBlue. Provided by: Social Fresh. Located at: https://youtu.be/mzsN3oEV1YE.

Reading: Guerrilla Marketing

• Business Insider. (2010, April 19). How to pull off a Guerrilla marketing campaign. Entrepreneur. https://www.entrepreneur.com/article/206202
• Marrs, M. (2020, July 1). 20+ jaw-dropping guerrilla marketing examples. WordStream. https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples
• O’Neil, D.X. (2007, June 6). Downtown guerilla marketing [Photograph]. CC BY 2.0 Flickr. https://flic.kr/p/PSjaN
• Nike Livestrong – ChalkBot – Web Film. Located at: https://youtu.be/iCLdyKHxBnQ?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.
• Speed up your life – Take the slide!. Provided by: Volkswagen. Located at: https://youtu.be/W4o0ZVeixYU.

12.6 Using IMC in the Sales Process

Reading: Using IMC in the Sales Process

• How Zombies Helped Deliver the Right Message to the Right Audience at the Right Time. Authored by: MarketingSherpa. Located at: https://youtu.be/kmMU6gGa5ZE.
• Kirkpatrick, D. (2013, November 20). Case study: Multichannel marketing: IT company’s zombie-themed campaign increases CTO 3% at president, owner level. MarketingSherpa. https://www.marketingsherpa.com/article/case-study/zombie-themed-campaign-sungard
• Patch, C. (2005, October 18). Handshake [Photograph]. CC BY-NC 2.0 Flickr. https://www.flickr.com/photos/chuckp/252924532/

13.7 Customer Relationship Management (CRM) System

Reading: Customer Relationship Management (CRM) Systems and IMC

• Boundless. (n.d.). CRM and personal selling. Boundless marketing [Course]. CC BY-SA 4.0 Lumenlearning. https://courses.lumenlearning.com/boundless-marketing/
• Pardot Customer Story: Precor. Provided by: Pardot. Located at: https://youtu.be/GVH4THFmjrU?list=PLNmYf_HyHDDo5uLP-Fowrm5LIKNM8zj0d.
• Personalized Recommendations Online. Provided by: BBC. Located at: https://youtu.be/I952kdcpE3Y. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

12.8 Measuring Marketing Communication Effectiveness

Reading: Measuring Marketing Communication Effectiveness

• Barker, M., Barker, D. I., Bormann, N., Neher, K. (2012). Examples of key performance indicators. Social media marketing: A strategic approach. Boston, MA: Cengage Learning.
• Kansai Explorer. (2010, March 7). Citizen watch [Photograph]. CC BY-SA 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Citizen_Attesa_Eco-Drive_ATV53-3023_02.JPG
• Klim, A. (n.d.). Compass [Illustration]. CC BY 2.0 Flickr. https://www.flickr.com/photos/igraph/8231264538/
• SnapApp. (2014). Case study: Citizen watch drives social engagement with interactive content. http://cdn.snapapp.com/site/images/resources/SnapApp-CaseStudy-CitizenWatch.pdf
• What Are Key Performance Indicators (KPIs)?. Authored by: Bernard Marr. Located at: https://youtu.be/9Co8slUvYj0.

12.9 Developing a Marketing Campaign and Budget

Reading: Developing a Marketing Campaign and Budget

• American Express Open Small Business Gets An Official Day. Authored by: CannesPredictions. Located at: https://youtu.be/NgmLC6jbxfg?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx.
• Amnesty: Wake up, humans!. Authored by: sonicecreative. Located at: https://youtu.be/WdklF22ciok?list=PLGhn_uYiaIc8injQ6hgMPXHwmXc3l66Hx
• Blackwell, D. (2014, February 13). Raining cats and dogs [Image]. CC BY-ND 2.0 Flickr. https://www.flickr.com/photos/mobilestreetlife/12505752913/
• Min, H. (n.d.). Innovation – 3 [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/nyoin/2751494190/
• WorldIslandInfo.com. (2006, December 9). Planning session [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/76074333@N00/317952268/

12.10 Putting It Together: Promotion: Integrated Marketing Communication (IMC)

• Neisser, D. (2012, November 20). Myth busting with small business Saturday. Marketing Daily. https://www.mediapost.com/publications/article/187192/myth-busting-with-small-business-saturday.html

12.12 Focus on Social Media Marketing

• QuickBooks Canada Team. (2019). 5 Canadian companies that excel at social media marketing. Intuit. https://quickbooks.intuit.com/ca/resources/marketing/canadian-companies-excel-social-media-marketing/
• StatCounter. (n.d.). Social media stats Canada May 2018 – May 2019. https://gs.statcounter.com/social-media-stats/all/canada/#monthly-201805-201905-bar

CHAPTER 13: ETHICS AND SOCIAL RESPONSIBILITY

13.1 Why It Matters: Ethics and Social Responsibility

• Abut, A. (2009, September 8). Tesla Model S [Photograph]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/alabut/4276454889/
• Jurevicius, O. (2013, September 14). Mission statement of Volkswagen. Strategic Management Insight. https://strategicmanagementinsight.com/mission-statements/volkswagen-mission-statement.html
• Musk, E. (2014, June 12). All our patent are belong to you [Blog]. https://www.tesla.com/blog/all-our-patent-are-belong-you
• RightBrainPhotography. (2009, May 12). VW Jetta TDI [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/rightbrainphotography/3526674386/
• Tesla. (n.d.). About Tesla. https://www.tesla.com/about
• Tesla: Social responsibility scorecard shows strengths and weaknesses. (2015, January 6). Seeking Alpha. https://seekingalpha.com/article/2801365-tesla-social-responsibility-scorecard-shows-strengths-and-weaknesses

13.2 Ethical Marketing Issues

• Brenner, S.N., & Molander, E.A. (1977). Is the ethics of business changing? Harvard Business Review 66, 57-71.
• CBC. (2020). Can an ad boycott fix Facebook’s hate speech problem? [Radio broadcast]. https://www.cbc.ca/player/play/1760602691910
• ECI. (2019). Global differences in employees’ views of E&C program maturity: 2019 global business ethics survey. https://43wli92bfqd835mbif2ms9qz-wpengine.netdna-ssl.com/wp-content/uploads/2019-Global-Business-Ethics-Survey-Report.pdf

Reading: Defining Ethics

• Burnett, J. (2008). External considerations in marketing. Core concepts of marketing (pp. 101-125). CC BY 3.0 Saylor. http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of- Marketing.pdf
• Baeder, J. (2006, July 18). That way [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/justinbaeder/194066146/
• Canadian Marketing Association. (n.d.). Canadian marketing code of ethics & standards: Compulsory professional framework for marketing self-regulation. https://www.the-cma.org/regulatory/code-of-ethics
• Environics Research. (n.d.). Environics social values research: An overview. https://environicsresearch.com/what-are-social-values/
• Stanford Encyclopedia of Philosophy. (2018, September 24). Social norms. https://plato.stanford.edu/entries/social-norms/

Reading: Common Ethical Issues in Marketing

• Boote, T. (2017, January 17). What have ethics go to do with digital marketing? Digital Marketing Magazine. http://digitalmarketingmagazine.co.uk/digital-marketing-features/what-have-ethics-got-to-do-with-digital-marketing
• Burnett, J. (2008). External considerations in marketing. Core concepts of marketing (pp. 101-125). CC BY 3.0 Saylor. http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of- Marketing.pdf
• Chonko, L.B., & Hunt, S.D. (1985). Ethics and marketing management: An empirical examination. Journal of Business Research, 13 (4), 339-359. https://doi.org/10.1016/0148-2963(85)90006-2
• O’Barr, W.M. (2007). Ethics and advertising. Advertising & Society Review, 8 (3). https://muse.jhu.edu/article/221968
• Ovans, A. (2012, November 12). How ethical are you? Harvard Business Review. https://hbr.org/2012/11/how-ethical-are-you
• Travelarz. (2013, November 13). Tablet POS [Photograph]. CC BY SA 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Tablet_POS_HORECA13.jpg

Reading: New Challenges in Marketing Ethics

• Clifford, T. (2020, July 6). NAACP CEO on ‘stop hate for profit’ campaign: Facebook should be useful for targeting ads, not hate. CNBC. https://www.cnbc.com/2020/07/06/naacp-ceo-facebook-should-be-useful-for-targeting-ads-not-hate.html
• Edelman. (2020, January 19). 2020 Edelman trust barometer. https://www.edelman.com/trustbarometer
• Frenkel, S., Isaac, M., Kang, C., & Dance, G.J.X. (2020, June 1). Facebook employees stage virtual walkout to protest Trump posts. New York Times. https://www.nytimes.com/2020/06/01/technology/facebook-employee-protest-trump.html
• Fussel, S. (2020, July 8). An audit slams Facebook as a home for misinformation and hate. Wired. https://www.wired.com/story/audit-slams-facebook-home-misinformation-hate/
• Ray, A. (2012, December 27). Miracle on social media street. CC BY 3.0 Experience: The Blog. https://www.experiencetheblog.com/2012/12/miracle-on-social-media-street.html
• Ray, A. (2013, April 23). Three steps to improve ethics in social media marketing. CC BY 3.0 Experience: The Blog. http://www.experiencetheblog.com/2013/04/three-steps-to-improve- ethics-in-social.html

Reading: Corporate Social Responsibility

• Budweiser Clydesdale Puppy Love Super Bowl 2014 Commercial. Provided by: Clevver News. Located at: https://youtu.be/7p_3lITiK_Q.
• Dunne, M. (2020, March 4). IBM Canada investing in local CSR programs. Benefits Canada. https://www.benefitscanada.com/news/ibm-canada-investing-in-local-csr-programs-143211
• Jessica The Hun Reeder. (n.d.). Sheep and lambs [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/jessicareeder/3495166111/
• Jim, The Photographer. (2011, September 18). Honey bee (apis mellifera linnaeus) [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/jcapaldi/6162898675/
• Lasica, J.D. (2010, April 22). 4 examples of corporate social responsibility done right. https://www.socialbrite.org/2010/04/22/4-examples-of-corporate-social-responsibility-done-right/
• Laville, S. (2019, November 8). ‘Greta Thunberg effect’ driving growth in carbon offsetting. The Guardian. https://www.theguardian.com/environment/2019/nov/08/greta-thunberg-effect-driving-growth-in-carbon-offsetting#:~:text=Growing%20concern%20about%20the%20climate,reducing%20projects%20in%20developing%20countries.
• Someone Waits For You At Home, DON’T DRINK & DRIVE | Budweiser Ads. Provided by: adswithme.com. Located at: https://youtu.be/56b09ZyLaWk.
• WBCSD. (n.d.). Corporate social responsibility. http://www.wbcsd.org/work-program/business-role/previous-work/corporate-social-responsibility.aspx
• Woodward, A. (2020, January 3). Greta Thunberg turns 17 today. Here’s how she started a global climate movement in just 18 months. Business Insider. https://www.businessinsider.com/greta-thunberg-bio-climate-change-activist-2019-9#she-has-offered-a-moral-clarion-call-to-those-who-are-willing-to-act-and-hurled-shame-on-those-who-are-not-time-magazine-wrote-of-thunberg-last-month-1

13.3 Regulatory Laws

• Jenkin, M. (2018, June 5). The steady decline of consumer protection in Canada. Policy Options. https://policyoptions.irpp.org/magazines/june-2018/the-steady-decline-of-consumer-protection-in-canada/
• Spencer, W.W., Brady, J.G., & Acosta, R.J. (2011). Consumer protection in the United States: An overview. European Journal of Consumer Law, May 2011, 803. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1000226
• Insurance Institute for Highway Safety, Highway Loss Data Institute. (2021, March). Fatality Facts 2019 Yearly snapshot. https://www.iihs.org/topics/fatality-statistics/detail/yearly-snapshot

Reading: Product Liability

• Burnett, J. (2011). External considerations in marketing. Introducing marketing (pp. 108-110). CC BY 3.0 http://solr.bccampus.ca:8001/bcc/file/ddbe3343-9796-4801-a0cb- 7af7b02e3191/1/Core%20Concepts%20of%20Marketing.pdf
• Cofer, J. (2012, January 19). Righting the wrongs: The McDonald’s coffee case. CC BY-NC-SA 3.0 US http://jimcofer.com/personal/2012/01/19/righting-the-wrongs-the-mcdonalds-coffee-case/
• McMillan. (2011). Product liability in Canada. https://www.mcmillan.ca/files/overview_product_liability_in_canada_c5.pdf
• Soar Boards. (2015, October 7). Hoverboard [Photograph]. CC BY 2.0 Wikipedia. https://en.wikipedia.org/wiki/Self-balancing_two-wheeled_board#/media/File:Red_self- balancing_two-wheeled_board_with_a_person_standing_on_it.png
• Tengi, C. (2007, October 21). Lawsuits welcome [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/cjtengi/2022308688/

Reading: Privacy Laws

• g4ll4is. (2013, March 1). Privacy [Image]. CC BY-SA 2.0 Flickr. https://www.flickr.com/photos/g4ll4is/8521624548/
• Goldbach, B. (2011, March 17). Tech privacy [Graphic]. CC BY 2.0 Flickr. https://www.flickr.com/photos/topgold/5534004979/
• Norton. (n.d.). What are cookies? https://us.norton.com/internetsecurity-privacy-what-are-cookies.html
• Standing Senate Committee on Banking, Trade and Commerce. (2018). Cyber assault: It should keep you up at night [Report]. Senate of Canada. https://sencanada.ca/content/sen/committee/421/BANC/Reports/BANC_Report_FINAL_e.pdf
• Tung, L. (2020, January 13). Cookie consent: Most websites break law by making it hard to ‘reject all’ tracking. ZDNet. https://www.zdnet.com/article/cookie-consent-most-websites-break-law-by-making-it-hard-to-reject-all-tracking/
• The U.S. Federal Trade Commission. (2009). The CAN-SPAM Act: A compliance guide for business. https://www.ftc.gov/system/files/documents/plain-language/bus61-can-spam-act-compliance-guide-business.pdf
• The U.S. Federal Trade Commission. (2015). Start with security: A guide for business. https://www.ftc.gov/system/files/documents/plain-language/pdf0205-startwithsecurity.pdf
• The U.S. Federal Trade Commission. (2018). Advertising and marketing on the internet. https://www.ftc.gov/system/files/documents/plain-language/bus28-advertising-and-marketing-internet-rules-road.pdf
• Wikipedia. (n.d.). Fair information practice principles. CC BY-NC-SA 3.0 https://en.wikipedia.org/wiki/FTC_Fair_Information_Practice

Reading: Fraud in Marketing

• The Canadian Press. (2017, March 2). Canada’s top 10 fraud scams in 2016. BNN Bloomberg. https://www.bnnbloomberg.ca/canada-s-top-10-fraud-scams-in-2016-1.685562
• Competition Bureau Canada. (n.d.). Mass marketing fraud. https://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/02775.html
• Legal Information Institute. (n.d.). Fraud. Cornell Law School. https://www.law.cornell.edu/wex/fraud
• The U.S. Consumer Financial Protection Bureau. (2014, September 16). CFPB sues for-profit Corinthian Colleges for predatory lending scheme [Press Release]. http://www.consumerfinance.gov/newsroom/cfpb-sues-for-profit-corinthian-colleges-for- predatory-lending-scheme/

13.4 B2B and B2C Marketer Ethical Dilemmas

• Blume, H. (2014, August 24). LAUSD officials had close ties with Apple, Pearson, execs, records show. Los Angeles Times. https://www.latimes.com/local/education/la-me-ipads-deasy-20140825-story.html
• Blume, H. (2014, September 18). L.A. Unified survey finds little use of iPads’ curriculum. Los Angeles Times. https://www.latimes.com/local/la-me-ipad-eval-20140918-story.html
• UCLA Newsroom. (n.d.) Pearson foundation provides fellowship. http://newsroom.ucla.edu/releases/Pearson-Foundation-Provides-Fellowship-8216
• Watters, A. (2014, December 9). Ed-tech year in review. Model View Culture. https://modelviewculture.com/pieces/ed-tech-year-in-review
• Winerip, M. (2011, September 18). When free trips overlap with commercial purposes. New York Times. https://www.nytimes.com/2011/09/19/education/19winerip.html

Reading: Ethics in B2B Marketing

• Global X. (2010, June 30). Sale at Banana Republic [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/globalx/4752036171/
• Public Works and Government Services Canada. (2020, August 21). The procurement process. https://buyandsell.gc.ca/for-businesses/selling-to-the-government-of-canada/the-procurement-process
• United States Census Bureau. (n.d.). Firms doing business in the United States. https://www.census.gov/econ/susb/

Reading: Gifts and Bribes

• Arunthanes, W., Tansuhaj, P. & Lemak, D.J. (1994). Cross-cultural gift giving. International Marketing Review, 11 (4), 41-54.
• CNET. (2007, January 1). Microsoft doesn’t know when to stop. https://www.cnet.com/news/microsoft-doesnt-know-when-to-stop/
• Cooper, M., Madden, C.S., Hunt., J.B., & Cornell, J.E. (1991). Specialty advertising as a tool for building goodwill: Experimental evidence and research implications. Journal of Promotions Management, 1, 41-54.
• Kamikura, M. (2009, October 2). Acer Ferrari One [Photograph]. CC BY 2.0 Flickr. https://www.flickr.com/photos/kamikura/3976320866/
• O’Brien, K. (2006, December 9). Microsoft Vista blogger campaign causes controversy. CC BY 3.0 PR Week. https://www.prweek.com/article/1259420/microsoft-vista-blogger-campaign-causes-controversy
• Patrick, A. (2006, December 28). Why giving Ferraris to bloggers is a bad idea. Broadstuff. http://www.broadstuff.com/archives/97-Why-giving-Ferraris-to-Bloggers-is-a-bad-idea.html
• Scoble, R. (2006, December 27). I think the Microsoft Vista giveaway is an awesome idea [Blog post]. Scobleizer. https://scobleizer.blog/2006/12/27/i-think-the-microsoft-vista-giveaway-is-an-awesome-idea/
• The Sunday Posts. (2008, October 21). When does business gift become a bribe: A marketing policy perspective [Blog]. CC BY-NC-SA 4.0 http://sundayposts.blogspot.com/2008/10/when-does- business-gift-become-bribe.html#.VoARN5OAOkq

13.5 Reading: A Culture of Accountability

• American Airlines. (n.d.). Standards of business conduct. https://www.aa.com/i18n/amrcorp/corporateInformation/facts/ethics.jsp
• ECI. (n.d.). 2013 National Business Ethics Survey (NBES). http://www.ethics.org/newsite/research/eci-research/nbes/nbes-reports/nbes-2013
• Ivey. (2014, November 2016). Urgency. Accountability. Transparency: Lessons from Maple Lead Food SVP Randy Huffman. https://www.ivey.uwo.ca/news/news-ivey/2014/11/maple-leaf-foods-urgency-accountability-transparency/
• Starbucks. (2011). Business ethics and compliance. https://globalassets.starbucks.com/assets/eecd184d6d2141d58966319744393d1f.pdf
• Starwood Hotels & Resorts. (n.d.). Code of business conduct and ethics. EthicsPoint. https://secure.ethicspoint.com/domain/media/en/gui/711/code_en.pdf
• UPS. (2011). Code of business conduct. https://www.ups.com/media/en/code_bus_conduct.pdf

Reading: Executive Role in Ethics

• Argenti, P. (2015, October 13). The biggest culprit in VW’s emissions scandal. Fortune Magazine. http://fortune.com/2015/10/13/biggest-culprit-in-volkswagen-emissions-scandal/
• CBC. (2017, March 6). Go public: Bank tellers pressured to sell [Video]. YouTube. https://www.youtube.com/watch?v=BGvYfGStceo
• Cremer, A. & Bergin, T. (2015, October 10). Fear and respect: VW’s culture under Winterkorn. Reuters. http://www.reuters.com/article/us-volkswagen-emissions-culture-idUSKCN0S40MT20151010
• Dondé, G., Frank, L. Somasundaram, K. (2019). Ethics at work: 2018 survey of employees Canada. Institute of Business Ethics. https://www.ibe.org.uk/uploads/assets/cc8691cd-38a2-4844-97f5c952cc421452/ibesurveyreportethicsatwork2018surveyofemployeescanadaint.pdf
• ECI. (n.d.). Ethical leadership. https://www.ethics.org/newsite/research/eci-research/nbes/nbes-reports/ethical-leadership/
• ECI. (2018). 2018 global business ethics survey. http://www.ethics.org/newsite/research/eci-research/nbes/nbes-reports/nbes-2013
• Volkswagon AG. (2013, September 9). Martin Winterkorn [Photograph]. CC BY 3.0 Wikimedia. https://commons.wikimedia.org/wiki/File:Martin_Winterkorn_2013-09-09_001.jpg

Reading: Ethics for Marketing Employees

• Atalou. (2011, March 26). Integrity [Photograph]. CC BY-NC-ND 2.0 Flickr. https://www.flickr.com/photos/natalieguinsler/5565750498/
• Russell, A. (2018, January 31). 7 Canadian companies committed indictable offences in bread-price fixing scandal: Competition Bureau. Global News. https://globalnews.ca/news/3998023/bread-price-fixing-scandal-competition-act-crimes/

13.6 Reading: Social Responsibility in the Marketing Strategy

• Coca-Cola. (n.d.). Mission, vision & values. https://www.coca-cola.com.sg/our-company/mission-vision-values
• Coca-Cola. (2013). 2013 annual review. https://d1io3yog0oux5.cloudfront.net/_68fc4dce43fe964cbe4ce219534c1a44/cocacolacompany/db/734/6004/annual_report/2013.pdf
• Corporate Knights. (2020, June 5). 2020 best 50 ranking. https://www.corporateknights.com/channels/leadership/2020-best-50-results-15930648/
• G&A Institute. (n.d.). Number of companies in S&P 500® and Fortune 500® reporting on sustainability more than doubles from previous year, according to new analysis by Governance & Accountability Institute. https://www.ga-institute.com/press-releases/article/number-of-companies-in-sp-500R-and-fortune-500R-reporting-on-sustainability-more-than-doubles-fro/print.html

Reading: Social Responsibility Initiatives

• Belz, F.M., & Peattie, K. (2009). Sustainability marketing: A global perspective. Wiley.
• Field, A. (2013, April 5). Consumers like social responsibility- -but they aren’t sure what a social enterprise is. Forbes. https://www.forbes.com/sites/annefield/2013/04/05/consumers-like-social-responsibility-but-they-arent-sure-what-a-social-enterprise-is/#6e5f59c5dd21
• Makower, J. (2015, November 17). Walmart sustainability at 10: An assessment. GreenBiz. https://www.greenbiz.com/article/walmart-sustainability-10-assessment
• U.S. Forum for Sustainable and Responsible Investment. (2018). 2018 trends report press release. https://www.ussif.org/files/US%20SIF%20Trends%20Report%202018%20Release.pdf
• Walmart. (n.d.). Sustainability index. https://corporate.walmart.com/global-responsibility/environment-sustainability/sustainability-index-leaders-shop

13.7 Putting it Together: Ethics and Social Responsibility

• Barone, A. (2020, February 3). Social enterprise. Investopedia. https://www.investopedia.com/terms/s/social-enterprise.asp
• Folger, J. (2020, February 18). What is an NGO (Non-governmental organization)? Investopedia. https://www.investopedia.com/ask/answers/13/what-is-non-government-organization.asp