Given all the different marketing communication tools and opportunities out there, it can be hard to prioritize and choose where to focus your attention and marketing efforts. In this TEDx talk, Google’s Nick Scarpino provides a common-sense framework to help you make the biggest impact with whatever marketing resources are available to you.

You can view the transcript for “A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago” here (opens in new window).