About the Author
Roy Larke
This Open Textbook was prepared by the marketing staff at University of Waikato. If you have questions about the content, please contact the individual authors:
Roy Larke: rlarke@waikato.ac.nz
License
An Introduction to the Fundamentals of Successful Marketing Copyright © 2025 by Roy Larke is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.