Chapter 7 wrap-up

You have now finished Chapter 7.

This chapter has shown that the effects of communication should not be dismissed. To dismiss them is to ignore that they can be real – indeed, they can be lived; to dismiss them is also to dangerously neglect the power they have in their imagined form, and the powerful role they continue to play in public discourse about communication and its relationship with social problems.

Moreover, as communication becomes more participatory, the effects of media become everybody’s problem and everybody’s responsibility. Find out more about this in the next chapter, when we discuss participatory culture.

Chapter 7 References

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Jenkins, H. (2006). Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York University Press.

Jenkins, H., Ito, M,, and boyd, d. (2015). Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics. John Wiley & Sons.

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Rosenthal, E. L., Watson-Currie, E., and Shin, H. (2022). The Social Dilemma: Impact Evaluation Highlights. USC Annenberg Normal Lear Center: Media Impact Project.

Tsfati, Y., Stroud, N. J., and Chotiner, A. (2014). Exposure to ideological news and perceived opinion climate: Testing the media effects component of spiral-of-silence in a fragmented media landscape. The International Journal of Press/Politics19(1), 3-23.

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