Chapter 5 wrap-up
You have now finished Chapter 5.
In the next chapter, we’ll consider how we make meaning about ourselves when we explore identity.
Things to think about…
We’ve seen in this chapter that framing analysis can help us see how meanings are made through communication. As communicators, we can also reframe issues and work for social change.
Think of a change you’d like to see in society.
What do people already think about this issue? (To answer this, you can conduct some quick desktop research and/or use your imagination!)
What new ways of thinking do you want to encourage about this issue?
What communication will help you achieve this – what will your communication strategy look like?
Now think back to the previous chapter – how can you apply storytelling tactics in your communication strategy?
Chapter 5 References
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Blackmore, E. and Sanderson, B. (2017). Framing Equality Toolkit. ILGA-Europe and PIRC. CC BY-SA 4.0.
Calcutt, C. and Webber, E. (2023) Barricades and stinking bin bags: Welcome to France, your majesty! Politico, 24 March, viewed 22 May 2023. Available at: https://www.politico.eu/article/regicide-and-bin-bag-revolt-welcome-to-france-your-majesty-macron-wildly-unpopular-decision-british-pierre-henri-dumont-king-charles/
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