Chapter 1 wrap-up

You have now finished Chapter 1.

In the next chapter, we’ll consider what happens when we communicate collaboratively in networked spaces and work with others to create shared meanings.

 

Things to think about…

1. The models of communication outlined in this chapter have governed media and communication studies for decades – they’ve been challenged and complicated along the way, but they continue to inform the way we study communication here in Australian universities and across the Western world. However, it’s important to acknowledge that they are Western perspectives. Does your cultural background give you a different perspective on communication?
2. Media scholar Antonio López argues that we need to study communication using new metaphors (2014). The traditional models of communication developed in the first half of the 20th century tend to use transmission or transport-related metaphors – a message travels or is carried to a destination. Often, they also use mechanical metaphors: communication is a machine that can break down. Can you think of other metaphors we might use? What happens when you think of communication using natural rather than mechanical metaphors?

 

Chapter 1 references

Aarseth, E. J. (1997). Cybertext: Perspectives on Ergodic Literature. JHU Press.

Abram, D. (2012). The Spell of the Sensuous: Perception and Language in a More-than-Human World. Vintage.

Castells, M. (2013). Communication Power. Oxford University Press.

Couldry, N. (2012). Media, Society, World: Social Theory and Digital Media Practice. Polity.

Dance, F. E. X., and C. Larson. (1976). The Functions of Human Communication: A Theoretical Approach. Holt, Rinehart and Winston.

Gauntlett, D. (2008). Participation culture, creativity, and social change. https://davidgauntlett.com/portfolio/participation-culture-creativity-and-social-change/

Gallagher, J. R. (2017). Writing for algorithmic audiences. Computers and Composition, 45, 25-35.

Gallagher, J. R. (2020). The ethics of writing for algorithmic audiences. Computers and Composition, 57, 102583.

López, A. (2014). Greening Media Education: Bridging Media Literacy with Green Cultural Citizenship. Peter Lang.

Luhmann, N. (1992). What is communication? Communication Theory, 2(3), 251-259.

Mohan, T., H. McGregor, S. Saunders, and R. Archee. (2008). Communicating as Professionals, 2nd edition. Thomson.

Potter, W. J. (2004). Theory of Media Literacy: A Cognitive Approach. SAGE.

Shannon, C. E. (1948). A mathematical theory of communication. The Bell System Technical Journal, 27(3), 379–423.

USC Annenberg Center for Public Relations (2022), The Future of Corporate Activism: The 2022 Global Communication Report, Los Angeles.

 

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